Customer Experience and MarketingProduct Management
Product Operating Models
Structuring How You Deliver Value
How organizations structure decision rights, team accountability, and cross-functional coordination to deliver continuous value as technology reshapes products and industries — and what the shift from project thinking to product thinking really demands.
- 11:00 am CT
Virtual
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Description
Technology has fundamentally changed when and how products deliver value, shifting it from a single point of sale to a continuous stream of outcomes shaped by how products are designed, built, and brought to market. Whether through clean-sheet innovation or the gradual addition of technology to products and industries never once considered high-tech, the organizational questions converge: who owns key decisions across functions with different rhythms and constraints, how does customer and market intelligence actually make it into product decisions, and how do you build accountability for outcomes rather than just outputs?
At the center of these questions is a cultural shift many organizations are still navigating: from managing projects to managing products. Projects end; products don't. That continuity changes everything — how teams are structured, how success is measured, and how organizations learn from the market over time.
This session brings UWEBC practitioners together to share frameworks, challenges, and cross-industry experiences within Wisconsin's technology-intensive companies. The second half is open Q&A and peer discussion, where members pressure-test ideas against their own organizational realities.