Featured Newsletter Articles
Customer Experience Transformation: Embedding CX into Every Stage of Your Marketing Strategy
On October 23, the UWEBC hosted a Marketing Peer Group event that brought together professionals from member companies to explore how customer experience (CX) can be embedded into every stage of a marketing strategy. The …
November 3, 2025Advisory Board Chair Spotlight: Adrienne Hartman Reflects on Growth, Community, and Giving Back
For more than 25 years, Adrienne Hartman has been an active member of the UWEBC, attending meetings, building connections, and learning alongside peers from across industries. As she steps into her new role as UWEBC …
November 3, 2025UWEBC Partnerships Spotlight: Wisconsin IoT Council + Women In Manufacturing Events
The UWEBC was proud to be a partner of the Wisconsin IoT Council Second and Third Quarter Symposiums, and Women in Manufacturing (WiM) Igniting Innovation: A Women in Manufacturing Experience! By bringing together leaders, experts, …
August 28, 2025How do we empower our teams to represent our values and bring our vision to life?
On August 21, our Customer Care Special Interest Group members gathered for an energizing half-day event, Starting at the Source: Building Strong Employee Connections with Customer Care Teams. The session, led by our Customer Service …
August 28, 2025Connected and Intelligent Products
“Connected systems are the glue between physical products and digital value” – David Dwight On July 10, 2025, our Product Management Special Interest Group, led by Marketing Practice Director Tom Hershberger, gathered to discuss the …
July 30, 2025Digital Transformation in Supply Chain
On June 5, 2025, the UWEBC hosted a Supply Chain Peer Group event that brought together professionals from member companies to discuss the power of digital transformation. Led by UWEBC Supply Chain Practice Director Jenny …
July 2, 2025Open Innovation in Action: Cross-Functional Collaboration Drives Enterprise Growth
On May 3, 2025, UWEBC members gathered for an insightful Innovation Management Peer Group event, exploring how open innovation can dismantle organizational silos and generate meaningful business impact. Industry leaders showcased powerful examples of how …
June 4, 2025Wisconsin Digital Symposium 2025 Recap: Embracing the Future of AI and Digital Innovation
On May 1, 2025, we hosted our 4th Annual Wisconsin Digital Symposium at Union South on the UW–Madison campus. This highly anticipated event brought together technology and business leaders to explore the transformative power of …
May 6, 2025UWEBC Featured Member: Tim Butts from Findorff
UWEBC Featured Member: Tim Butts from Findorff This month, we are excited to feature Tim Butts, Chief Information Officer (CIO) at Findorff! We had the opportunity to connect with Tim and gain valuable insights into …
May 6, 2025Supply Chain Career Development: Invest in People
On April 3, 2025, the UWEBC hosted a Supply Chain Peer Group event that brought together professionals from member companies to discuss how the supply chain talent landscape is changing and what companies are doing …
May 6, 2025Highlights from the Inaugural Wisconsin Customer Experience Symposium
March 11, 2025, marked the first-ever Wisconsin Customer Experience Symposium hosted by UWEBC! The symposium featured a range of experts, thought leaders, and Customer Experience (CX) professionals who shared their knowledge on building a strong …
March 31, 2025UWEBC Featured Member: Tamara Fox from Sartori Company
This month, we are excited to feature Tamara Fox, Director of Sales & Operations Planning at Sartori Company! We had the opportunity to connect with Tamara and gain valuable insights into the exciting work her …
March 5, 2025Turning Data into Strategic Decision-Making
On February 11, 2025, UWEBC hosted an enlightening Data and Analytics event, Metrics That Matter: Letting Purpose Focus Analytics. Led by Technology Practice Director Heidi Rozmiarek and Customer Care Practice Director Matthew Cone, the event …
March 5, 2025Avoiding Change Fatigue: Keeping Sight of Humans with Ongoing Change
Our event on Avoiding Change Fatigue: Keeping Sight of Humans with Ongoing Change was held on January 28, 2025. Considering today’s current work environment, change is constant and continuous. This session highlights practical strategies to …
February 5, 2025UWEBC Director’s Message: January 2025
Navigating the Uncharted Waters: Building Dynamic Capabilities for a Thriving Future A year ago, my message explored strategies for enhancing individual and team performance with continuous professional learning. Our focus in 2025 shifts to developing …
January 22, 2025Tech Trends 2025 Highlighting Industry 4.0
On December 5, 2024, our UWEBC Technology Peer Group hosted an event on Tech Trends 2025, highlighting Industry 4.0. Led by Technology Practice Director Heidi Rozmiarek, this event showcased cutting-edge technologies with hands-on demos in …
January 6, 2025Agile Synergy: Integrating People, Processes, and Technology for Organizational Resilience
In today’s fast-paced and ever-evolving business landscape, organizational resilience has emerged as not just a defensive strategy, but a key driver of success. To thrive amidst uncertainty, companies must learn to adapt quickly, innovate continuously, …
December 3, 2024Let’s Talk Business With Fiskars: Sustainability, Design, and Innovation in a Global Environment
On November 18, 2024, the Wisconsin School of Business hosted a captivating fireside chat featuring Nathalie Ahlström, CEO of Fiskars, and Keijo Karjalainen, Deputy Consul General of Finland. The discussion, moderated by Professor Ann Terlaak, …
November 25, 2024The Impact of Career Management and Internal Mobility on Development and Organizational Competence
Career management is a journey we all revisit throughout our lives, driven by the desire for growth and new opportunities. This theme was central to our recent event on September 4, 2024, where UWEBC Practice …
October 9, 2024Marketing Analytics: Using Real-Time Data to Optimize Campaigns and Measure ROI
Collaboration across teams and “systems” is a key driver of success, and we were thrilled to hear from our member companies Schneider, Mercury Marine, SAP, and enosix at our Marketing Analytics: Using Real-Time Data to …
September 4, 2024Data Storytelling for Business Understanding and Progress: Visualization, Dashboarding, and Beyond
Data can be gathered and shared from virtually any source, but mastering the art of interpreting, communicating, and leveraging this information is essential for fostering business growth, understanding, and advancement. At our recent Data & …
July 30, 2024Inventory Management – Too Much vs Not Enough
Navigating the dynamic challenges of supply and demand in today’s business landscape is no small feat. Under the leadership of Jenny Patzlaff, our virtual Sales & Operations Planning (S&OP) Special Interest Group convened on June …
July 10, 2024Technology Innovations in Marketing: The Impact of Generative AI on Modern Marketing Practices
Undoubtedly, AI is becoming increasingly relevant. On May 9, 2024, our Marketing Peer Group discussed cutting-edge advancements in Generative AI and uncovering their transformative effects on marketing strategies and practices. Marketing professionals gathered in a …
June 5, 2024Re-Skilling Your Supply Chain Team
Within the ever-changing landscape of today’s business environment, the approaches towards effective training are at the forefront of many decisions made today in creating high-performing teams and leaders. Led by Jenny Patzlaff, our Supply Chain …
May 8, 20242024 Wisconsin Digital Symposium Recap
In our fast-paced and rapidly evolving digital environment, mastering digital transformation and product-led success is crucial, as AI, digital paranoia, and challenging economic switchbacks are on the rise. On May 2, 2024, UWEBC hosted the …
May 8, 2024