Articles

Featured Newsletter Articles

  • Professional photo of UWEBC keynote speaker Jeff Toister on stage with his hand outstretched.

    Highlights from the 2nd Wisconsin Customer Experience Symposium

    March 10, 2026, marked the second annual Wisconsin Customer Experience Symposium hosted by the UWEBC. The event brought together CX practitioners, business leaders, and thought leaders to share practical insights and real-world examples. Throughout the …

  • Featured person article: Jason Voiovich

    Practice Director in Residence Spotlight: Jason Voiovich

    Jason Voiovich is this year’s Marketing Practice Director in Residence, working with Matt Cone, our Customer Experience & Marketing Practice Director. Jason is a marketing executive, innovation historian, bestselling author, and fractional Chief Marketing Officer, …

  • Screenshot-style graphic of a virtual panel discussion with four speakers in a video call grid and a UWEBC logo tile. The image is framed like a taped photo, with the heading “Event Highlight” in large red text at the bottom.

    Driving Growth Through Service: From Support to Strategic Value

    On February 19, UWEBC members gathered to explore a fundamental shift in competitive advantage: sustainable growth no longer comes from product differentiation alone; it comes from customer experience. Opening the session, Matthew Cone, UWEBC’s Customer …

  • Event highlight screenshot of a virtual panel discussion with multiple participants on screen, featuring a speaker labeled Brandon Phillips from nvisia centered and speaking during a video conference.

    Intelligent Collaboration and Digital Workflows

    The January 20th UWEBC Technology event brought together members to discuss intelligent collaboration and digital processes, with practical concepts from nvisia, Husco, and Ideal Industries. Heidi, UWEBC’s Technology, Data & AI Practice Director, began the …

  • Event highlight graphic for the Wisconsin Customer Experience Symposium featuring six speaker headshots labeled Ty Givens, Jeff Toister, Siva Balu, Nicole Joranstad, Chris Neuharth, and Lisa Pavelski on a red background.

    Practical CX Insights to Drive Real Results

    Customer experience is evolving fast, and in 2026, the Wisconsin Customer Experience Symposium is where CX leaders, practitioners, and innovators will come together to stay ahead of what’s next. On March 10, 2026, we’re excited …

  • Event highlight image displaying a grid of professional headshots of multiple business speakers arranged in rows on a white background.

    UWEBC Practice Directors in Residence: Deep Expertise for a More Specialized World 

    As UWEBC enters its next phase, we are intentionally evolving how we design and deliver learning. Alongside our four new Focus Areas—Customer Experience & Marketing; Technology, Data & AI; Supply Chain & Manufacturing; and People—we are welcoming seasoned leaders who will help shape, guide, …

  • Event highlight slide showing three mobile phone screens with a chatbot interface and the headline, ‘What if 50% of the work in your organization could be performed with Digital Workers?’ on a dark blue background.

    Data & Analytics and AI: Navigating Common Dilemmas

    On December 4, 2025, the UWEBC hosted a cross‑functional Data & Analytics and AI Interest Group session focused on one of the most pressing challenges facing organizations today: how to innovate boldly with AI while …

  • Introducing a New Model for UWEBC: Focus Areas That Reflect Today’s Business Priorities and Realities

    As we look ahead to 2026, we are excited to share an important evolution in how UWEBC organizes and delivers value to our members. For years, our practice areas—Customer Service, Human Resources, Marketing, Supply Chain, …

  • Dynamic Talent Management: Harnessing Skills Data for Workforce Agility and Growth

    On November 14, the UWEBC HR community examined how skills-based talent strategies can accelerate workforce transformation amid rapid technological and demographic change. The 2025 Future of Jobs Report identified skill gaps as the leading barrier …

  • Customer Experience Transformation: Embedding CX into Every Stage of Your Marketing Strategy

    On October 23, the UWEBC hosted a Marketing Peer Group event that brought together professionals from member companies to explore how customer experience (CX) can be embedded into every stage of a marketing strategy. The …

  • Advisory Board Chair Spotlight: Adrienne Hartman Reflects on Growth, Community, and Giving Back

    For more than 25 years, Adrienne Hartman has been an active member of the UWEBC, attending meetings, building connections, and learning alongside peers from across industries. As she steps into her new role as UWEBC …

  • UWEBC Partnerships Spotlight: Wisconsin IoT Council + Women In Manufacturing Events

    The UWEBC was proud to be a partner of the Wisconsin IoT Council Second and Third Quarter Symposiums, and Women in Manufacturing (WiM) Igniting Innovation: A Women in Manufacturing Experience! By bringing together leaders, experts, …

  • How do we empower our teams to represent our values and bring our vision to life?

    On August 21, our Customer Care Special Interest Group members gathered for an energizing half-day event, Starting at the Source: Building Strong Employee Connections with Customer Care Teams. The session, led by our Customer Service …

  • Connected and Intelligent Products

    “Connected systems are the glue between physical products and digital value” – David Dwight On July 10, 2025, our Product Management Special Interest Group, led by Marketing Practice Director Tom Hershberger, gathered to discuss the …

  • Digital Transformation in Supply Chain

    On June 5, 2025, the UWEBC hosted a Supply Chain Peer Group event that brought together professionals from member companies to discuss the power of digital transformation. Led by UWEBC Supply Chain Practice Director Jenny …

  • Open Innovation in Action: Cross-Functional Collaboration Drives Enterprise Growth

    On May 3, 2025, UWEBC members gathered for an insightful Innovation Management Peer Group event, exploring how open innovation can dismantle organizational silos and generate meaningful business impact. Industry leaders showcased powerful examples of how …

  • Wisconsin Digital Symposium 2025 Recap: Embracing the Future of AI and Digital Innovation

    On May 1, 2025, we hosted our 4th Annual Wisconsin Digital Symposium at Union South on the UW–Madison campus. This highly anticipated event brought together technology and business leaders to explore the transformative power of …

  • UWEBC Featured Member: Tim Butts from Findorff

    UWEBC Featured Member: Tim Butts from Findorff This month, we are excited to feature Tim Butts, Chief Information Officer (CIO) at Findorff! We had the opportunity to connect with Tim and gain valuable insights into …

  • Supply Chain Career Development: Invest in People

    On April 3, 2025, the UWEBC hosted a Supply Chain Peer Group event that brought together professionals from member companies to discuss how the supply chain talent landscape is changing and what companies are doing …

  • Highlights from the Inaugural Wisconsin Customer Experience Symposium

    March 11, 2025, marked the first-ever Wisconsin Customer Experience Symposium hosted by UWEBC! The symposium featured a range of experts, thought leaders, and Customer Experience (CX) professionals who shared their knowledge on building a strong …

  • UWEBC Featured Member: Tamara Fox from Sartori Company

    This month, we are excited to feature Tamara Fox, Director of Sales & Operations Planning at Sartori Company! We had the opportunity to connect with Tamara and gain valuable insights into the exciting work her …

  • Turning Data into Strategic Decision-Making

    On February 11, 2025, UWEBC hosted an enlightening Data and Analytics event, Metrics That Matter: Letting Purpose Focus Analytics. Led by Technology Practice Director Heidi Rozmiarek and Customer Care Practice Director Matthew Cone, the event …

  • Avoiding Change Fatigue: Keeping Sight of Humans with Ongoing Change

    Our event on Avoiding Change Fatigue: Keeping Sight of Humans with Ongoing Change was held on January 28, 2025. Considering today’s current work environment, change is constant and continuous. This session highlights practical strategies to …

  • UWEBC Director’s Message: January 2025

    Navigating the Uncharted Waters: Building Dynamic Capabilities for a Thriving Future A year ago, my message explored strategies for enhancing individual and team performance with continuous professional learning. Our focus in 2025 shifts to developing …

  • Tech Trends 2025 Highlighting Industry 4.0

    On December 5, 2024, our UWEBC Technology Peer Group hosted an event on Tech Trends 2025, highlighting Industry 4.0. Led by Technology Practice Director Heidi Rozmiarek, this event showcased cutting-edge technologies with hands-on demos in …