Mini Boot Camp: Creating Competitive Advantage with Memorable Marketing

In today’s competitive market, exceptional customer experience is a key differentiator. Dan Gingiss’s WISER methodology provides a structured approach to creating remarkable interactions that customers will talk about.

This workshop will guide you through each element of WISER:

• Witty: Engage customers with clever, memorable communication.
• Immersive: Ensure a seamless, engaging journey across all touchpoints.
• Shareable: Design experiences that customers feel compelled to share.
• Extraordinary: Add unique, delightful touches that make your brand unforgettable.
• Responsive: Be timely and attentive in all customer interactions.

Participants will engage in hands-on activities and group discussions to apply these principles to their own organizations. You’ll leave with a toolkit of practical strategies to elevate your customer experience and drive word-of-mouth marketing.

1. Understand the WISER Framework: Gain a comprehensive understanding of the five components of the WISER methodology.
2. Develop Witty Communications: Learn how to create clever and engaging customer communications.
3. Create Immersive Experiences: Explore techniques to make the entire customer journey seamless and engaging.
4. Design Shareable Moments: Identify ways to create experiences that customers are eager to share.
5. Incorporate Extraordinary Elements: Discover how to add unique touches that make your brand stand out.
6. Enhance Responsiveness: Improve your responsiveness across all customer service channels.

For Teams:

• Enhanced Team Cohesion, Collaboration, and Engagement: Strengthen relationships, improve collaboration, and boost engagement through shared learning experiences.
• Accelerated Skill Development: Support each other in understanding and applying new skills for faster and more effective learning.
• Improved Implementation of New Strategies: Plan and brainstorm together to apply new strategies immediately within your organization.
• Enhanced Creativity and Innovation: Leverage diverse perspectives within your team to drive more creative and comprehensive solutions.
• Increased Motivation and Morale: Boost your team’s enthusiasm and energy levels with this shared professional development experience.

For Individuals:

• Gain New Skills: Learn actionable strategies that you can apply immediately to improve customer interactions.
• Professional Growth: Enhance your marketing expertise and boost your career by learning from one of the best in the field.
• Innovative Ideas: Discover creative ways to make your customer experiences stand out and drive loyalty.
• Hands-On Learning: Engage in practical activities and group discussions to apply the WISER principles to your own work.

This workshop is designed for marketing leaders, customer experience professionals, and business owners who are looking to enhance their customer interactions and build a loyal customer base. It’s especially valuable for those responsible for customer communication, marketing strategy, and service delivery, including:

• Marketing Directors and CMOs
• Customer Experience Managers
• Brand Managers
• Digital Marketing Specialists
• Customer Service Leaders

Join us and walk away with actionable insights to implement the WISER methodology in your organization, creating memorable customer experiences that drive loyalty and business growth.

This Mini Boot Camp is being offered as a standalone event or as an add-on to our UWEBC Annual Conference.

Register for this Mini Boot Camp on its own

Register for this Mini Boot Camp AND the Annual Conference

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Companies sending three or more people to a Mini Boot Camp can receive a group discount of $100 per person.
Fill out this form to receive your discount code!