The Marketing Track at the UWEBC Annual Conference explores how organizations are building stronger brands, connecting with customers, and driving growth in a rapidly evolving digital landscape.
Sessions in this track highlight the strategies, technologies, and data-driven insights that are reshaping modern marketing. From customer insights and brand strategy to digital engagement, analytics, and emerging tools, speakers share practical perspectives on how marketing leaders are navigating change and delivering measurable impact. Attendees will hear real-world examples from practitioners who are experimenting, adapting, and redefining what effective marketing looks like today.
Track Speakers
Allison Murn
Brand Growth Consultant, Illuminiting; Adjunct Professor, University of Minnesota
Allison Murn is a marketing strategist, educator, and brand growth expert with deep experience helping established brands evolve for new generations of consumers. She teaches Marketing at the Carlson School of Management, where she combines real-world industry expertise with academic insight to develop the next generation of marketers and business leaders.
Allison is also the Founder and Chief Luminary of Illuminiting, a brand growth consultancy focused on helping organizations uncover new paths to growth and innovation. Across her career, she has worked in industries ranging from beauty and food & beverage to consumer products and industrial manufacturing, building a reputation for creative problem-solving, strategic vision, and leadership in rapidly changing environments.
Additional speakers will be named soon. Check back often!
Steering Committee
Karen Formico
Position title: Vice President of Marketing
Wm. K. Walthers, Inc.
Christina Wegner
Position title: Marketing Vice President
Vollrath
Track Host
Jason Voiovich
Position title: Practice Director in Residence – Marketing
Jason Voiovich is a seasoned marketing executive, innovation historian, bestselling author, and fractional Chief Marketing Officer with more than 25 years of experience helping organizations drive growth through strategic marketing and innovation. Over his career, Jason has led and supported the launch of hundreds of new products across industries—including medical devices, virtual healthcare, consumer goods, and emerging technologies—bringing a deep understanding of how brands connect with customers and create value.
Known for blending strategic rigor with creativity and curiosity, Jason’s perspective is shaped by an early upbringing in a family of artists and entrepreneurs. He holds degrees from the University of Wisconsin and the University of Minnesota and completed executive studies at the MIT Sloan School of Management. Jason is also the author of Marketer in Chief: How Each President Sold the American Idea, which examines U.S. presidential history through the lens of marketing, storytelling, and brand leadership.
As a Practice Director in Residence, Jason helps UWEBC bring real-world perspective to our programming. If you’d like to connect with him or suggest topics for future events, contact UWEBC Customer Experience & Marketing Practice Director Matthew Cone to coordinate the conversation.