Annual Conference Marketing

2024 Annual Conference: Marketing



Strategic Excellence in Marketing: Enhancing Organizational Effectiveness

Neil Morgan, Marketing Professor, Wisconsin School of Business


See highlights from Neil’s session in the above video.




A Remarkable Customer Experience Is Your Biggest Competitive Advantage

Dan Gingiss, Author of The Experience Maker


See highlights from Dan’s session in the above video.



Revolutionizing ROI: Elevating Social Media with Compelling Storytelling and Top of Mind Awareness

Spencer X Smith, Author of ROTOMA: The ROI of Social Media Top of Mind


See highlights from Spencer’s session in the above video.



Leveraging Diversity to Drive Market Growth: The Business Case for DEI&B in Marketing

Featuring panelists Kelli Williams, Mary Beth George, Anthony Romano, and Marilka Velez


See highlights from this session in the above video.

Marketing Track Sponsor

Interested in sponsoring our Marketing track in 2025? Contact us to learn more.

Purchase a Digital Pass

Steering Committee

Steering Committee members provide guidance on track content, topic suggestions, and speaker selection. Thank you to the 2024 Marketing Track Steering Committee:

Anne Norman
Anne Norman
EVP, Chief Marketing Officer
UW Credit Union

Scott Edmunds
Scott Edmunds
VP Marketing
Kohler

Sherina Smith
Sherina Smith
Chief Marketing Officer
American Family Insurance

Practice Director

Tom Hershberger

Position title: Marketing Practice Director

Email: tom.hershberger@uwebc.wisc.edu

Tom Hershberger serves as the Marketing Practice Director for the UWEBC, working with member companies to enable peer-to-peer learning. Tom believes in the power of collaborative exchange and strives to create an environment where innovation, learning, and practical application intersect. Through his guidance, member companies not only learn from each other but also build valuable networks that extend beyond traditional learning.

In addition to promoting peer learning, Tom leads group discussions on emerging technologies with the potential to help fellow marketers stay ahead of the curve. Tom brings more than 25 years of marketing and product development experience, including top B2C brands such as Kimberly-Clark, Johnson Wax, Oscar Mayer, and Kraft Foods. He has also led marketing and innovation teams with B2B product and service companies and has successfully commercialized new products and technologies.

Tom earned an MBA in marketing and an MS in Biotechnology from UW-Madison and a BS in Chemical Engineering from the University of Illinois. He holds seven patents, is a Six Sigma Black Belt, and is a Certified Project Manager.