2025 HR Track conference header

2025 Annual Conference: Human Resources

Track Speakers


Dart LindsleyMaking Work Your Organization’s Most Irresistible Product

Dart Lindsley, CEO of 11fold, former advisor to Google’s People Experience function, and Author of HBR Reimagining Work as a Product

Join Dart Lindsley—host of the Work for Humans podcast and architect of the “work-as-product” philosophy—for a provocative look at how the best leaders design jobs the way innovators design breakthrough products. Drawing on his HBR spotlight article and dozens of podcast conversations with CEOs, behavioral scientists, and design thinkers, Dart reframes employees as customers who decide every day whether to “buy” the jobs your company offers. When leaders treat work as a product people love, engagement soars, attrition plummets, and the business wins.

Join to discover:

  • The “jobs-to-be-done” of work – how to uncover the hidden outcomes employees hire their roles to deliver, well beyond pay and purpose.
  • Product-design tools for HR – from journey mapping to rapid prototyping, learn the methods Google, Dropbox, and Shopify use to iterate irresistible work experiences.
  • Proof that it pays off – why only 23 % of employees are engaged today, and how a product mindset converts disengagement into discretionary effort and retention.

Expect fresh research, compelling stories, and actionable take-aways that will equip you to redesign work so employees “re-subscribe” every single day.


Jill GawrychEngineering a “Best Experience” Culture: How HR Turns Vision into Performance

Jill Gawrych, Chief Human Resources Officer, Springs Window Fashions

What if your culture were as distinctive as your products—and just as hard for competitors to copy? At Springs Window Fashions, whose vision is to create “Inspiring Spaces, Brilliantly Simple,” creating The Best Experience is the enterprise’s true superpower, which means creating the best culture for associates. Guided by seven signature behaviors—from Empowerment and Ownership to Speed—the company is translating that ethos into marketplace wins for associates, customers, stakeholders, and communities alike. Drawing on lessons from global integrations, talent reinvention, and rapid transformation, Jill makes a case that HR can—and must—be the architect of competitive advantage.

Join to discover:

  • Blueprint the culture-performance link – align organizational design, leadership behaviors, and the seven cultural habits so strategy execution accelerates.
  • Make metrics your North Star – use retention, on-time delivery, topline growth, and community impact as a balanced scorecard for culture health and business value.
  • Scale “Best Place to Work” practices – pragmatic tactics to foster safety, inclusion, and continual career growth while meeting relentless quality and delivery targets.
  • Lead through complexity – actionable coaching moves HR leaders can apply tomorrow to steer acquisitions, digital transformations, and productivity surges without sacrificing engagement.

Expect candid stories, practical frameworks, and an inside look at a company where HR engineers a culture of performance competitors can’t imitate—and employees never want to leave.


Adam HoltonHow Is AI Redefining the Way We Work?

Adam Holton, Chief People Officer, GE HealthCare

Join Adam Holton, Chief People Officer at GE HealthCare, to explore how work is evolving and what it takes to stay ahead in a changing world.

Adam will provide an insightful look into how AI is revolutionizing the workplace. In this session, he will explore the transformative power of AI as the dominant internal force driving effectiveness, innovation, efficiency, and productivity within GE HealthCare.

Join to discover:

  • How AI technologies are reshaping business processes, enhancing decision-making, and fostering a culture of continuous improvement.
  • The strategies and leading practices for integrating AI into your organization to stay ahead in the rapidly evolving business landscape.
  • Real-world examples and engage in thought-provoking discussions on the future of work.


Andreas HoffbauerTurn Connections into Momentum

Andreas Hoffbauer, PhD, Founder and Director, Atelier Kultur

Modern work is powered by the relationships that carry information, enable collaboration, and speed—or stall—decisions. As a sociologist-turned-strategist, Andreas Hoffbauer blends data science with human dynamics to help leaders surface and re-wire those connections so their organizations can move faster, bridge silos, and unlock discretionary effort. His research and client work show that mis-aligned relationship structures are the hidden root cause behind slow execution, disengagement, and failed transformations—and that intentional, well-placed connections can turn those liabilities into competitive momentum.

Join to discover:

  • Map the hidden network – rapid, low-friction techniques to spot super-connectors, bottlenecks, and untapped white space so you know where to intervene first.
  • Design the moments that matter – a playbook for reshaping interactions during strategy pivots, re-orgs, or M&A so information flows to the teams that need it most.
  • Equip every employee to connect with purpose – practical routines and up-skilling tools that help people at all levels build the relationships that fuel performance and well-being.
  • Prove the ROI of connection – simple metrics that link network health to decision speed, innovation, and retention, giving executives a clear case for continued investment.

Expect fresh analytics, compelling stories, and actionable take-aways you can put to work the very next day—so your people’s connections create unstoppable momentum.


Register now!

Track Host

Tanya HubanksTanya Hubanks

Director, Strategic Human Resource Management Center, Wisconsin School of Business

Tanya Hubanks champions innovative HR strategies that align with organizational goals and workforce development. With ample experience spanning higher education, public service, and industry, she previously served as Interim Assistant Vice Provost in the Office of the Provost and as a lecturer within the Wisconsin School of Business. Tanya brings certified expertise in HR leadership through her SHRM-SCP and SPHR credentials and is an active leader in Wisconsin’s HR community, including past roles with WISHRM and the Chippewa Valley SHRM chapter.

 

Steering Committee

Dennis Armstrong

Dennis Armstrong

Position title: Talent Transformation Strategist and Retired Chief Human Resources Officer
Blain's Farm & Fleet (Blain Supply, Inc.)

Jen Kilman

Jen Kilman

Position title: Director, Talent Development
OMRON

Kelly Konkol

Kelly Konkol

Position title: Global Head of Human Resources
Harley-Davidson

Human Resources Track Sponsor


Interested in sponsoring our Human Resources track in 2025? Contact us to learn more.
 

 

Practice Director

Doug Barton

Position title: Director

Email: doug.barton@uwebc.wisc.edu

As Director of the UWEBC, Doug Barton provides strategic leadership and operational oversight for this premier university-industry partnership involving more than 80 companies across diverse industries. Doug manages UWEBC staff, including practice directors and shared-services teams in event and member services, marketing, communications, and sales. He ensures the high-quality delivery and continuous improvement of UWEBC’s offerings, including peer-to-peer learning forums and advisory services designed to advance thought leadership, innovative business strategies, and emerging technologies.

Doug plays a pivotal role in establishing and nurturing relationships with member companies. He coordinates strategic initiatives aimed at sustainable growth and enhanced UW impact on Wisconsin industry under the Wisconsin Idea. Additionally, he leads the UWEBC Advisory Board and collaborates closely with industry and corporate relations professionals and executive and professional development programs across the UW-Madison campus.

With over 30 years of experience, Doug brings extensive expertise from mission-driven and values-rich organizations, including senior leadership roles at UBIX.AI and IBM. He is an accomplished speaker, having presented globally on design thinking, entrepreneurship, disruptive technology, AI, and innovation.

Doug earned his BA from the University of Wisconsin-Madison and his MBA from Northwestern University’s Kellogg School of Management.

Highlights from last year's Human Resources Track

Here are a few highlights from last year’s Human Resources track: