Monday, September 29, 2025
All times are listed in CST
1:00–4:00pm: Executive Summit at the Monona Terrace. Offered in person only.
5:30–7:30pm: Executive Reception at the Monona Terrace. Offered in person, by invite only.
Tuesday, September 30, 2025
Our conference will be held in person at the Monona Terrace and streamed live to our virtual audience on Tuesday, September 30, 2025. Instructions on how to access the virtual conference, both for the day of and to view content after the conference date, will be shared with you after registration.
The agenda will continue to evolve as we approach the conference date. Check back often for updates. All times listed are in CST and are subject to change.
7:30-8:30am | Continental Breakfast; Networking and Sponsor Expo Opens Grand Terrace |
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8:30-9:30am | Keynote Presentation: Nancy Giordano Exhibition Hall |
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9:45-10:05am | Case Studies led by our event sponsors In the ballrooms and hall of ideas; specific rooms to be named. |
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10:15-11:00am | Lecture Hall Creating Value Through Interconnected Experiences |
Hall of Ideas E Making Work Your Organization’s Most Irresistible Product |
Ballroom A Purpose-Built Brand: How Culture Powered Oshkosh’s Transformation |
Ballroom B Research Insights for 2025 and Beyond
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Ballroom C The Future is Connected: Insights on Smart Products from the Front Lines of Innovation |
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11:10-11:50am | Track Lecture Hall Leveraging The Four Workarounds in Customer Service |
Hall of Ideas E Engineering a “Best Experience” Culture: How HR Turns Vision into Performance |
Ballroom A The Marketing-Led Digital Experience Revolution: How UW Credit Union Conquered Activity Ownership Through “Tailored Help” |
Ballroom B Developing Leaders Who Grow a Winning Culture |
Ballroom C The Future-Stack Revolution: Product Management Reimagined for the AI Age |
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12:00-1:00pm | Lunch |
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1:00-1:20pm | Grand Terrace |
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1:20-1:40pm | Case Studies led by our event sponsors In the ballrooms and hall of ideas; specific rooms to be named. |
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1:50-2:30pm | Lecture Hall Winning Through Influence: The CX Capability That Changes Everything |
Hall of Ideas E How Is AI Redefining the Way We Work? |
Ballroom A Brand Building in the Age of Average |
Track Ballroom B Lessons for Modern Logistics Leaders and Anyone Seeking Stronger Supplier Relationships |
Ballroom C Racing Ahead with Data & AI: Leading Tech Innovation from Pit Road to the Boardroom |
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2:30-3:25pm | Keynote Presentation: Ethan Mollick with a track-specific discussion to follow |
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3:35-4:15pm | Lecture Hall Practical Strategies for Sustainable Customer Experience Impact with AI |
Hall of Ideas E Turn Connections into Momentum |
Ballroom A Panel Discussion: Making Gen AI Real – How Marketers Are Putting It to Work |
Track Ballroom B Agentic AI in Supply Chain: Practical Reality vs. Hype |
Ballroom C AI at Promega: Empowering Innovation and Wellness through Emerging Technologies
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4:15-4:45pm | Bucky’s Gallery Walk: Join Bucky on a walk through the gallery of the “graphic recordings” of the conference, done by artist Lin Wilson (learn more). Enjoy music, networking, and selfies with the artwork and with Bucky on your way out. |