2025 Annual Conference: Agenda

Monday, September 29, 2025

All times are listed in CST

1:00–4:00pm: Executive Summit at the Monona Terrace. Offered in person only.

5:30–7:30pm: Executive Reception at the Monona Terrace. Offered in person, by invite only.

Tuesday, September 30, 2025

Our conference will be held in person at the Monona Terrace and streamed live to our virtual audience on Tuesday, September 30, 2025. Instructions on how to access the virtual conference, both for the day of and to view content after the conference date, will be shared with you after registration.

The agenda will continue to evolve as we approach the conference date. Check back often for updates. All times listed are in CST and are subject to change.

7:30-8:30am	Continental Breakfast; Networking and Sponsor Expo Opens Grand Terrace
8:30-9:30am	Opening Plenary Session Keynote Presentation: Nancy Giordano Exhibition Hall
9:45-10:05am	Case Studies led by our event sponsors In the ballrooms and hall of ideas; specific rooms to be named.
10:15-11:00am	Customer Service Track Lecture Hall Creating Value Through Interconnected Experiences Aarthi Murali Customer Experience Leader	Human Resources Track Hall of Ideas E Making Work Your Organization’s Most Irresistible Product Dart Lindsley 11fold	Marketing Track Ballroom A Purpose-Built Brand: How Culture Powered Oshkosh’s Transformation Bryan Brandt Oshkosh Corporation	Supply Chain Track Ballroom B Research Insights for 2025 and Beyond Marisa Brown American Productivity & Quality Center	Technology Track Ballroom C The Future is Connected: Insights on Smart Products from the Front Lines of Innovation Mark Benson Samsung
11:10-11:50am	Customer Service Track Lecture Hall Leveraging The Four Workarounds in Customer Service Paulo Savaget Oxford	Human Resources Track Hall of Ideas E Engineering a “Best Experience” Culture: How HR Turns Vision into Performance Jill Gawrych Springs Window Fashions	Marketing Track Ballroom A The Marketing-Led Digital Experience Revolution: How UW Credit Union Conquered Activity Ownership Through “Tailored Help” Anne Norman UW Credit Union	Supply Chain Track Ballroom B Developing Leaders Who Grow a Winning Culture Steve Jones Jadin \| Jones	Technology Track Ballroom C The Future-Stack Revolution: Product Management Reimagined for the AI Age Denise Tilles Grocket
12:00-1:00pm	Lunch Exhibition Hall
1:00-1:20pm	Networking; Visit the Sponsor Expo Grand Terrace
1:20-1:40pm	Case Studies led by our event sponsors In the ballrooms and hall of ideas; specific rooms to be named.
1:50-2:30pm	Customer Service Track Lecture Hall Winning Through Influence: The CX Capability That Changes Everything Zack Hamilton Unf*cking Your CX	Human Resources Track Hall of Ideas E How Is AI Redefining the Way We Work? Adam Holton GE HealthCare	Marketing Track Ballroom A Brand Building in the Age of Average Scott Edmunds Kohler Co.	Supply Chain Track Ballroom B Lessons for Modern Logistics Leaders and Anyone Seeking Stronger Supplier Relationships Josh Dolan 7-Eleven	Technology Track Ballroom C Racing Ahead with Data & AI: Leading Tech Innovation from Pit Road to the Boardroom Logan McLeod McLeod Enterprises, LLC.
2:30-3:25pm	Keynote Presentation Keynote Presentation: Ethan Mollick with a track-specific discussion to follow
3:35-4:15pm	Customer Service Track Lecture Hall Practical Strategies for Sustainable Customer Experience Impact with AI Sara Taheri Northwestern Mutual	Human Resources Track Hall of Ideas E Turn Connections into Momentum Andreas Hoffbauer Atelier Kultur	Marketing Track Ballroom A Panel Discussion: Making Gen AI Real – How Marketers Are Putting It to Work Inpro, Mason Companies, Harley-Davidson	Supply Chain Track Ballroom B Agentic AI in Supply Chain: Practical Reality vs. Hype Eric M. Topp AWS Supply Chain	Technology Track Ballroom C AI at Promega: Empowering Innovation and Wellness through Emerging Technologies Sandra Gardner and Mark Sehmer Promega
4:15-4:45pm	Bucky’s Gallery Walk: Join Bucky on a walk through the gallery of the “graphic recordings” of the conference, done by artist Lin Wilson (learn more). Enjoy music, networking, and selfies with the artwork and with Bucky on your way out.