2025 Annual Conference header with SAP sponsor

2025 Annual Conference: Agenda

Monday, September 29, 2025

All times are listed in CST

1:00–4:00pm: Executive Summit at the Monona Terrace. Offered in person only.

5:30–7:30pm: Executive Reception at the Monona Terrace. Offered in person, by invite only.

Tuesday, September 30, 2025

Our conference will be held in person at the Monona Terrace and streamed live to our virtual audience on Tuesday, September 30, 2025. Instructions on how to access the virtual conference, both for the day of and to view content after the conference date, will be shared with you after registration.

The agenda will continue to evolve as we approach the conference date. Check back often for updates. All times listed are in CST and are subject to change.

 

7:30-8:30am

Continental Breakfast; Networking and
Sponsor Expo Opens

Grand Terrace
8:30-9:30am
Opening Plenary Session

Keynote Presentation: Nancy Giordano
Exhibition Hall

9:45-10:05am

Case Studies led by our event sponsors
In the ballrooms and hall of ideas; specific rooms to be named.

10:15-11:00am
Customer Service Track 
Lecture Hall

Creating Value Through Interconnected Experiences
Aarthi Murali
Customer Experience Leader

Human Resources Track 
Hall of Ideas E

Making Work Your Organization’s Most Irresistible Product
Dart Lindsley
11fold

Marketing Track
Ballroom A

Purpose-Built Brand: How Culture Powered Oshkosh’s Transformation
Bryan Brandt
Oshkosh Corporation

Supply Chain Track
Ballroom B

Research Insights for 2025 and Beyond
Marisa Brown
American Productivity & Quality Center

Technology Track 
Ballroom C

The Future is Connected: Insights on Smart Products from the Front Lines of Innovation
Mark Benson
Samsung

11:10-11:50am
Customer Service
Track 

Lecture Hall

Leveraging The Four Workarounds in Customer Service
Paulo Savaget
Oxford

Human Resources Track 
Hall of Ideas E

Engineering a “Best Experience” Culture: How HR Turns Vision into Performance
Jill Gawrych
Springs Window Fashions

Marketing Track 
Ballroom A

The Marketing-Led Digital Experience Revolution: How UW Credit Union Conquered Activity Ownership Through “Tailored Help”
Anne Norman
UW Credit Union

Supply Chain Track
Ballroom B

Developing Leaders Who Grow a Winning Culture
Steve Jones
Jadin | Jones

Technology Track
Ballroom C

The Future-Stack Revolution: Product Management Reimagined for the AI Age
Denise Tilles
Grocket

12:00-1:00pm

Lunch
Exhibition Hall
1:00-1:20pm
Networking; Visit the Sponsor Expo

Grand Terrace
1:20-1:40pm

Case Studies led by our event sponsors
In the ballrooms and hall of ideas; specific rooms to be named.

1:50-2:30pm
Customer Service Track
Lecture Hall

Winning Through Influence: The CX Capability That Changes Everything
Zack Hamilton
Unf*cking Your CX

Human Resources Track
Hall of Ideas E

How Is AI Redefining the Way We Work?
Adam Holton
GE HealthCare

Marketing Track 
Ballroom A

Brand Building in the Age of Average
Scott Edmunds
Kohler Co.

Supply Chain
Track

Ballroom B

Lessons for Modern Logistics Leaders and Anyone Seeking Stronger Supplier Relationships
Josh Dolan
7-Eleven

Technology Track
Ballroom C

Racing Ahead with Data & AI: Leading Tech Innovation from Pit Road to the Boardroom
Logan McLeod
McLeod Enterprises, LLC.

2:30-3:25pm
Keynote Presentation

Keynote Presentation: Ethan Mollick
with a track-specific discussion to follow

3:35-4:15pm
Customer Service Track
Lecture Hall

Practical Strategies for Sustainable Customer Experience Impact with AI
Sara Taheri
Northwestern Mutual

Human Resources Track
Hall of Ideas E

Turn Connections into Momentum
Andreas Hoffbauer
Atelier Kultur

Marketing Track
Ballroom A

Panel Discussion: Making Gen AI Real – How Marketers Are Putting It to Work
Inpro, Mason Companies, Harley-Davidson

Supply Chain
Track

Ballroom B

Agentic AI in Supply Chain: Practical Reality vs. Hype
Eric M. Topp
AWS Supply Chain

Technology Track 
Ballroom C 

AI at Promega: Empowering Innovation and Wellness through Emerging Technologies
Sandra Gardner and Mark Sehmer
Promega

  

4:15-4:45pm

Bucky’s Gallery Walk: Join Bucky on a walk through the gallery of the “graphic recordings” of the conference, done by artist Lin Wilson (learn more). Enjoy music, networking, and selfies with the artwork and with Bucky on your way out.