Customer Experience & Marketing brings together professionals across marketing, sales, product, service, and experience design who recognize that meaningful customer outcomes, which also create value for the organization, are never created in isolation. This focus area connects the disciplines responsible for attracting, serving, and retaining customers—creating a shared space to align strategy, execution, and learning across the entire customer lifecycle.
Through peer groups and special interest communities—including Lead Generation & Sales, Product Management, and more—members collaborate on the real-world challenges of strategically breaking down silos, translating insight into action, and delivering experiences that are both effective and human-centered. Together, these communities function as one supportive network, helping organizations move from disconnected efforts to cohesive, customer-driven systems.
This focus area is for:
- Leaders and practitioners responsible for shaping how customers discover, engage with, and experience products, services, and brands
- Cross-functional teams seeking stronger alignment between marketing, sales, product, service, and experience strategy
- Organizations looking to improve customer outcomes by connecting insight, operations, and execution across the full customer journey
Upcoming Events
- January 27, 2026Virtual
- February 12, 2026Virtual
Ways to engage
Customer Experience Peer Group
Focused on turning insight into action, this group helps members elevate the holistic customer experience in their organization to directly impact satisfaction, retention, and growth.
See upcoming Customer Experience events
Marketing Peer Group
Through sharing best practices, challenges, and innovations, this group helps translate Marketing strategy and innovation into measurable impact.
Customer Service Peer Group
The Customer Service peer group brings together leaders committed to delivering consistent, high-quality service while improving efficiency and employee engagement.
Special Interest Groups
Special Interest Groups (SIGs) are dedicated spaces for deeper discussion across multiple meetings.
Customer Experience SIGs:
- Stay tuned for SIGs in this area in 2026
Current Marketing SIGs
Customer Service SIGs:
- Stay tuned for SIGs in this area in 2026
This is an accordion element with a series of buttons that open and close related content panels.
Customer Experience Peer Group
Next Event
| Date | Title | Focus Area | Topic | Event Delivery | Learn More |
|---|---|---|---|---|---|
| January 27, 2026 | The Rise of Generative Search - Preparing for a Post-SEO Era | Customer Experience and Marketing | Marketing | Virtual | Event Details |
Marketing Peer Group
Next Event
| Date | Title | Focus Area | Topic | Event Delivery | Learn More |
|---|---|---|---|---|---|
| January 27, 2026 | The Rise of Generative Search - Preparing for a Post-SEO Era | Customer Experience and Marketing | Marketing | Virtual | Event Details |
Past Events
| Date | Title | Focus Area | Topic | Event Delivery | Learn More |
|---|---|---|---|---|---|
| October 23, 2025 | Customer Experience Transformation: Embedding CX into Every Stage of Your Marketing Strategy | Marketing Focus Area | Marketing | Hybrid | Event Details |
| September 9, 2025 | Optimizing Performance: Creating a Flexible, Data-Driven Marketing Strategy | Marketing Focus Area | Marketing | Hybrid | Event Details |
Customer Service Peer Group
Next Event
| Date | Title | Focus Area | Topic | Event Delivery | Learn More |
|---|---|---|---|---|---|
| February 19, 2026 | Driving Growth Through Service - From Support to Strategic Value | Customer Experience and Marketing | Customer Service | Hybrid | Event Details |
Past Events
| Date | Title | Focus Area | Topic | Event Delivery | Learn More |
|---|---|---|---|---|---|
| May 22, 2025 | Focus on the Basics: Clear Communication and Expectations to Build Trust | Customer Service Focus Area | Customer Service | Hybrid | Event Details |
| February 20, 2025 | Committing to Quality: Strong Customer Service Operations | Customer Service Focus Area | Customer Service | Hybrid | Event Details |
| December 16, 2024 | LinkedIn Live Speaker Reveal | Customer Service Focus Area | Customer Service | Virtual | Event Details |
Lead Generation and Sales Special Interest Group
Explore best practices that bridge the gap between marketing and sales to boost lead quality and conversion rates.
Our Lead Generation and Sales events are designed for leaders and practitioners who want to enhance collaboration, drive better results, and share insights that work.
These sessions offer participants the chance to:
- Discuss shared challenges and effective strategies
- Learn from member presentations that showcase real-world results
- Connect through interactive discussions and peer-driven content
Join us to engage, learn, and contribute to building a stronger community focused on lead generation and sales excellence.
Next Event
| Date | Title | Focus Area | Topic | Event Delivery | Learn More |
|---|---|---|---|---|---|
| February 12, 2026 | Unified Revenue Strategy - Breaking Silos to Drive Expansion and Long-Term Growth | Customer Experience and Marketing | Lead Generation and Sales | Virtual | Event Details |
Past Events
| Date | Title | Focus Area | Topic | Event Delivery | Learn More |
|---|---|---|---|---|---|
| August 14, 2025 | Lead Generation and Sales | Marketing Focus Area | Lead Generation and Sales | Virtual | Event Details |
| January 30, 2025 | Lead Generation and Sales | Marketing Focus Area | Lead Generation and Sales | Virtual | Event Details |
Product Management Special Interest Group
Elevate your product management capabilities by joining a community dedicated to connected and intelligent product management.
These events are designed for product management professionals and leaders who are driving the development of smarter, more connected products.
This forum provides an environment to share best practices and drive better results. Participants will have the opportunity to:
- Engage in emerging topic discussions related to connected and intelligent product management.
- Share and compare strategies for overcoming challenges.
- Gain new perspectives and proven practices to enhance product management, operations, and overall marketplace success.
Join us to be part of a forward-thinking community that is shaping the future of product management through technology and collaboration.
Past Events
| Date | Title | Focus Area | Topic | Event Delivery | Learn More |
|---|---|---|---|---|---|
| November 13, 2025 | The Hard Truth About IoT – Overcoming Deployment Challenges | Marketing Focus Area | Product Management | Virtual | Event Details |
| November 21, 2024 | Connected and Intelligent Products | Marketing Focus Area | Product Management | Virtual | Event Details |
Thank you to our Steering Committee
- Kristi Jankowski, Executive Vice President – Innovation, Sargento Foods
- Jessica Bernard, Senior Manager, Dev, Program Mgmt, American Girl
UWEBC is a Proud CXPA Affiliate
As a recognized Affiliate of the Customer Experience Professionals Association (CXPA), UWEBC is aligned with a global community committed to advancing the discipline of Customer Experience (CX). This affiliation highlights our shared mission to elevate CX leadership, innovation, and impact across organizations.
What this means for you as a UWEBC participant:
- Professional Credibility: UWEBC’s CX programming meets the high standards of CXPA, the premier global organization for CX professionals.
- CCXP Recertification Credit: If you hold the Certified Customer Experience Professional (CCXP) credential, you can apply participation in UWEBC events and peer learning sessions toward the required educational hours for recertification. We’ll clearly indicate which events are eligible for credit and are happy to answer any questions you may have about applying your participation toward CCXP recertification.
- Global CX Connection: Our affiliation connects you to a broader CXPA network of experts, resources, and best practices shaping the future of customer experience worldwide.
Whether you’re deepening your expertise or maintaining your CCXP certification, UWEBC is proud to support your professional journey through this meaningful CXPA collaboration.
Questions about the Customer Experience & Marketing Focus Area? Contact:
Matthew Cone
Position title: Customer Experience & Marketing Practice Director
Email:
matthew.cone
Phone: 608-263-0635