The Marketing Peer Group, led by Tom Hershberger, is your go-to resource for fresh ideas and proven strategies to tackle today’s marketing challenges. From mastering cross-channel attribution to staying ahead of digital trends and driving innovation with connected products, we focus on what matters most to marketing leaders and practitioners.
Explore new perspectives with our Special Interest Groups (SIGs)—dedicated spaces for collaborative learning and actionable strategies:
- Lead Generation and Sales
Want more leads? Better leads? Higher conversions? This SIG delivers the tools and tactics to boost your results at every stage. Learn about cutting-edge strategies like AI-driven lead scoring, impactful attribution models, and conversion techniques that turn opportunities into wins. - Product Management
The future is connected—and this SIG helps you stay ahead. Explore how to design and market smart, innovative products that solve real-world problems. We’ll discuss IoT integration, customer-driven product development, and how to bring intelligent solutions to market faster.
Let’s get started! Check out our upcoming events and access tools and insights that spark ideas and drive results.
Upcoming Events
- July 10, 2025
- August 14, 2025
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Marketing Peer Group
Next Event
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 09/09/25 | Marketing Peer Group Hybrid Event - Optimizing Performance: Creating a Flexible, Data-Driven Marketing Strategy | Marketing Focus Area | Marketing | Event Details |
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 02/27/25 | Marketing Peer Group Hybrid Event - Customer Journey Mapping: Creating Seamless Experiences in B2B and B2C | Marketing Focus Area | Marketing | Event Details |
| 08/09/24 | Marketing Peer Group Hybrid Meeting - Marketing Analytics: Using Real-Time Data to Optimize Campaigns and Measure ROI | Marketing Focus Area | Marketing | Event Details |
Lead Generation and Sales Special Interest Group
Explore best practices that bridge the gap between marketing and sales to boost lead quality and conversion rates.
Our Lead Generation and Sales events are designed for leaders and practitioners who want to enhance collaboration, drive better results, and share insights that work.
These sessions offer participants the chance to:
- Discuss shared challenges and effective strategies
- Learn from member presentations that showcase real-world results
- Connect through interactive discussions and peer-driven content
Join us to engage, learn, and contribute to building a stronger community focused on lead generation and sales excellence.
Next Event
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 08/14/25 | Lead Generation and Sales Special Interest Group - Lead Generation and Sales | Marketing Focus Area | MKG / Lead Generation and Sales Special Interest Group | Event Details |
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 04/24/25 | Lead Generation and Sales Special Interest Group - Lead Generation and Sales | Marketing Focus Area | MKG / Lead Generation and Sales Special Interest Group | Event Details |
| 01/30/25 | Lead Generation and Sales Special Interest Group - Lead Generation and Sales | Marketing Focus Area | MKG / Lead Generation and Sales Special Interest Group | Event Details |
Product Management Special Interest Group
Elevate your product management capabilities by joining a community dedicated to connected and intelligent product management.
These events are designed for product management professionals and leaders who are driving the development of smarter, more connected products.
This forum provides an environment to share best practices and drive better results. Participants will have the opportunity to:
- Engage in emerging topic discussions related to connected and intelligent product management.
- Share and compare strategies for overcoming challenges.
- Gain new perspectives and proven practices to enhance product management, operations, and overall marketplace success.
Join us to be part of a forward-thinking community that is shaping the future of product management through technology and collaboration.
Next Event
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 07/10/25 | Product Management Special Interest Group - Connected and Intelligent Products | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
Past Events
| Date | Title | Focus Area | Peer Group | |
|---|---|---|---|---|
| 04/15/25 | Product Management Special Interest Group - From Products to Platforms – Are You Selling a Product or Building an Ecosystem? | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
| 11/21/24 | Product Management Special Interest Group - Connected and Intelligent Products | Marketing Focus Area | MKG / Product Management Special Interest Group | Event Details |
View all past Product Management SIG events
Thank you to our Steering Committee
- Kristi Jankowski, Executive Vice President – Innovation, Sargento Foods
- Jessica Bernard, Senior Manager, Dev, Program Mgmt, American Girl
UWEBC is a Proud CXPA Affiliate
As a recognized Affiliate of the Customer Experience Professionals Association (CXPA), UWEBC is aligned with a global community committed to advancing the discipline of Customer Experience (CX). This affiliation highlights our shared mission to elevate CX leadership, innovation, and impact across organizations.
What this means for you as a UWEBC participant:
- Professional Credibility: UWEBC’s CX programming meets the high standards of CXPA, the premier global organization for CX professionals.
- CCXP Recertification Credit: If you hold the Certified Customer Experience Professional (CCXP) credential, you can apply participation in UWEBC marketing events and peer learning sessions toward the required educational hours for recertification. We’ll clearly indicate which events are eligible for credit and are happy to answer any questions you may have about applying your participation toward CCXP recertification.
- Global CX Connection: Our affiliation connects you to a broader CXPA network of experts, resources, and best practices shaping the future of customer experience worldwide.
Whether you’re deepening your expertise or maintaining your CCXP certification, UWEBC is proud to support your professional journey through this meaningful CXPA collaboration.
Questions about the Marketing Practice Area? Contact:
Tom Hershberger
Position title: Marketing Practice Director
Email:
tom.hershberger
Phone: 608-265-3299