Generative AI like ChatGPT and Dall-E have the potential to revolutionize the field of marketing by providing new and innovative ways for companies to reach and engage with their target audiences. We are in a special moment in time with the introduction of these groundbreaking tools.

As these technologies become more widely adopted, it is likely that they will have a significant impact on the profession of marketing. Marketers will need to become proficient in using these tools to create effective campaigns, and they will also need to be able to analyze and interpret the data generated by these systems to continually optimize their strategies.

Your inbox is likely full of articles on AI you will never have time to read. Attending this event is the quickest way to sort signal from noise and begin applying these tools. This event is a game-changing opportunity for all marketers. Executives will see detailed examples of AI tools to inform their strategic assessment and confidently discuss implications with C-Suite leaders . Junior marketers will gain practical tips for leveraging the power of these tools to differentiate their contributions and potentially make a bigger impact with their work.

In this session we will explore crafting effective prompts in ChatGPT to:

• Generate market research to understand your audience
• Design a go-to-market strategy based on audience needs
• Identify new product ideas
• Create compelling copy for blogs, web copy, and white papers
• Create positioning statements for your target audiences

Our guest speakers and authors of Prompt have generously offered our members a 25% discount on the purchase of their book. Use this code and the discount will be applied at checkout.

Participate in Customizing the Agenda: You’ll have the opportunity to play an active part in shaping the agenda for this session – and to maximize its relevance for you – by suggesting and selecting topics for break-out discussions. Once the agenda is complete, you choose the discussions you want to join. This will be a highly interactive session so come prepared to share your questions, challenges and insights!

Webcast Available: If you can't make it to the event in-person (or if in-person registration has reached capacity), you can still register to attend from your computer. This option allows you to view the presentations, while attending in person provides you with the opportunity to participate in break-out discussions, ask questions or take advantage of networking opportunities. To attend the webcast, click the "Register for webcast" button on this meeting's homepage. You will receive a confirmation email with the link to the webcast a week before the meeting.

Please note that adding the event to your calendar is not the same as registering. Please also use the button above to register for this event.

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