The Marketing Track at the UWEBC Annual Conference explores how organizations are building stronger brands, connecting with customers, and driving growth in a rapidly evolving digital landscape.
Sessions in this track highlight the strategies, technologies, and data-driven insights that are reshaping modern marketing. From customer insights and brand strategy to digital engagement, analytics, and emerging tools, speakers share practical perspectives on how marketing leaders are navigating change and delivering measurable impact. Attendees will hear real-world examples from practitioners who are experimenting, adapting, and redefining what effective marketing looks like today.
Track Speakers
Sri Kantamneni
Executive Vice President, Chief Information & Digital Officer, Schreiber Foods
SriRaj Kantamneni joined Schreiber in 2022 as Executive Vice president, Chief Information & Digital
Officer. In this role, Sri leads Schreiber’s information technology, cyber security as well as the corporate venturing organizations and is responsible for shaping its digital strategy and innovation.
Sri earned his MBA from Northwestern University’s Kellogg School of Management in Evanston, Illinois,
and an undergraduate degree in Computer Engineering from Iowa State University.
Sri brings more than 20 years of leadership in data, and digital technologies. His breadth of experience spans finance, supply chain, sourcing, logistics and transportation; as well as production and manufacturing. He most recently served as Managing Director of Digital Insights at Cargill, based in Minneapolis, Minnesota. Sri has held various global leadership roles at Cargill spanning large technology transformation initiatives, establishing shared service centers and deploying SAP and other ERP programs. He’s led acquisition integrations and stood up new businesses focused on strategic solutions and services. Sri has held leadership roles in the Americas, Europe and Asia, but, has recently relocated to Green Bay, Wisconsin, where Schreiber Foods is headquartered.
Allison Murn
Brand Growth Consultant, Illuminiting; Adjunct Professor, University of Minnesota
Allison Murn is a marketing strategist, educator, and brand growth expert with deep experience helping established brands evolve for new generations of consumers. She teaches Marketing at the Carlson School of Management, where she combines real-world industry expertise with academic insight to develop the next generation of marketers and business leaders.
Allison is also the Founder and Chief Luminary of Illuminiting, a brand growth consultancy focused on helping organizations uncover new paths to growth and innovation. Across her career, she has worked in industries ranging from beauty and food & beverage to consumer products and industrial manufacturing, building a reputation for creative problem-solving, strategic vision, and leadership in rapidly changing environments.
Kikora Mason
Vice President, Community – Social Media, JP Morgan Chase & Co.
Kikora N. Mason is a cultural strategist and digital communications leader with 13+ years of experience at the intersection of social media, brand strategy and community building. Most recently Vice President of Community at JPMorganChase, she has experience leading crisis and reputational communications, cultural partnership strategy and community engagement at scale for one of the world’s largest financial institutions.
She also served as Deputy Director of Digital Strategy for Mayor Lori E. Lightfoot — navigating crisis communications and shaping the digital voice of a sitting mayor during one of Chicago’s most consequential periods, COVID-19. Featured in the Chicago Tribune for her POV on cultural fluency in digital communications, she is an adjunct professor at Columbia College Chicago, a board member of the Chicago Coalition to End Homelessness and a proud Florida A&M University alumna.
Additional speakers will be named soon. Check back often!
Steering Committee
Andrew DeLaO
Position title: Chief Strategy & Marketing Officer, U.S. & Canada
GE HealthCare
Karen Formico
Position title: Vice President of Marketing
Wm. K. Walthers, Inc.
Christina Wegner
Position title: Marketing Vice President
Vollrath
Track Host
Jason Voiovich
Position title: Practice Director in Residence – Marketing
Jason Voiovich is a seasoned marketing executive, innovation historian, bestselling author, and fractional Chief Marketing Officer with more than 25 years of experience helping organizations drive growth through strategic marketing and innovation. Over his career, Jason has led and supported the launch of hundreds of new products across industries—including medical devices, virtual healthcare, consumer goods, and emerging technologies—bringing a deep understanding of how brands connect with customers and create value.
Known for blending strategic rigor with creativity and curiosity, Jason’s perspective is shaped by an early upbringing in a family of artists and entrepreneurs. He holds degrees from the University of Wisconsin and the University of Minnesota and completed executive studies at the MIT Sloan School of Management. Jason is also the author of Marketer in Chief: How Each President Sold the American Idea, which examines U.S. presidential history through the lens of marketing, storytelling, and brand leadership.
As a Practice Director in Residence, Jason helps UWEBC bring real-world perspective to our programming. If you’d like to connect with him or suggest topics for future events, contact UWEBC Customer Experience & Marketing Practice Director Matthew Cone to coordinate the conversation.