Track Speakers
Bryan Brandt
Senior Vice President, Chief Marketing Officer
Oshkosh Corporation
Bryan Brandt is Oshkosh Corporation’s senior vice president and chief marketing officer, a position he has held since September 2018. He is responsible for the enterprise simplification, global branding and communications and community relations teams at Oshkosh. Prior to joining Oshkosh, Bryan was part of Bemis Company, Inc., a global supplier of flexible packaging, now known as Amcor. He has served in several high-level roles, most recently as vice president of marketing and transformation. Bryan is a member of the Oshkosh Area United Way Board of Directors and the vice president and trustee on the Oshkosh Corporation Foundation. He holds a bachelor’s degree in business administration from the University of Colorado Boulder.
Scott Edmunds
Senior Vice President, Marketing
Kohler Co.
Scott Edmunds leads marketing strategy and execution across Kohler Co.’s diverse family of businesses and global brands. His work spans performance, digital, channel, and campaign marketing—supporting omni-channel growth across direct-to-consumer, retail, e-tail, professional, and trade audiences. Over his two decades at Kohler, Scott has held a variety of leadership roles, including overseeing global marketing and product development for Kohler Faucets. He’s passionate about building teams, aligning strategy to growth, and evolving how marketing drives impact. Scott also serves on the Board of Directors for the National Kitchen & Bath Association.
Anne Norman
Executive Vice President, Chief Marketing & Product Strategy Officer
UW Credit Union
Anne Norman leads marketing, brand, and product strategy at UW Credit Union. She has been instrumental in advancing UWCU’s digital member experience strategy, including the creation of a cross-functional Product Strategy Teams and a CRM Technologies Council to use a data-informed approach to improving key moments along the member journey. With a focus on alignment, influence, and collaboration across teams, Anne brings practical insight into how marketing can lead personalization and change.
Panel Discussion: Making Gen AI Real – How Marketers Are Putting It to Work
Featuring panelists Kim Holman, Vice President of Marketing, Inpro; Ted Rogers, Chief Marketing Officer, Mason Companies; and more to be announced soon
Building on themes introduced in the keynote by Ethan Mollick, this panel features three senior marketing leaders who are putting generative AI to work in their organizations. They’ll share practical, real-world examples of how Gen AI is boosting productivity, inspiring creativity, and streamlining marketing operations.
Reflecting a range of starting points, the panel includes perspectives from teams just beginning to experiment with AI as well as those more advanced in adoption. Designed for a diverse mix of B2B and B2C professionals, this session delivers candid insights, tangible applications and lessons learned to equip marketing leaders and experienced professionals to lead confidently in a rapidly evolving space.
Additional speakers for this track will be named soon. Stay tuned!
Steering Committee
David Drotos
Position title: VP of Marketing Strategy
TruStage
Kim Holman
Position title: VP of Marketing
Inpro
Joel King
Position title: VP of Marketing
Fiskars
Marketing Track Sponsor
Interested in sponsoring our Marketing track in 2025? Contact us to learn more.
Practice Director
Tom Hershberger
Position title: Marketing Practice Director
Email:
tom.hershberger
Tom Hershberger serves as the Marketing Practice Director for the UWEBC, working with member companies to enable peer-to-peer learning. Tom believes in the power of collaborative exchange and strives to create an environment where innovation, learning, and practical application intersect. Through his guidance, member companies not only learn from each other but also build valuable networks that extend beyond traditional learning.
In addition to promoting peer learning, Tom leads group discussions on emerging technologies with the potential to help fellow marketers stay ahead of the curve. Tom brings more than 25 years of marketing and product development experience, including top B2C brands such as Kimberly-Clark, Johnson Wax, Oscar Mayer, and Kraft Foods. He has also led marketing and innovation teams with B2B product and service companies and has successfully commercialized new products and technologies.
Tom earned an MBA in marketing and an MS in Biotechnology from UW-Madison and a BS in Chemical Engineering from the University of Illinois. He holds seven patents, is a Six Sigma Black Belt, and is a Certified Project Manager.
Highlights from last year's Marketing Track
Here are a few highlights from last year’s Marketing track: