The Marketing Track at the UWEBC Annual Conference explores how organizations are building stronger brands, connecting with customers, and driving growth in a rapidly evolving digital landscape.
Sessions in this track highlight the strategies, technologies, and data-driven insights that are reshaping modern marketing. From customer insights and brand strategy to digital engagement, analytics, and emerging tools, speakers share practical perspectives on how marketing leaders are navigating change and delivering measurable impact.
Attendees will hear real-world examples from practitioners who are experimenting, adapting, and redefining what effective marketing looks like today.
While we finalize the 2026 Marketing Track lineup, we invite you to explore highlights from last year’s sessions below. These clips showcase the caliber of speakers and the forward-thinking conversations that make this track a valuable experience for marketing leaders and innovators.
Stay tuned as we begin announcing this year’s speakers in the coming months.
Track Host
Jason Voiovich
Position title: Practice Director in Residence – Marketing
Jason Voiovich is a seasoned marketing executive, innovation historian, bestselling author, and fractional Chief Marketing Officer with more than 25 years of experience helping organizations drive growth through strategic marketing and innovation. Over his career, Jason has led and supported the launch of hundreds of new products across industries—including medical devices, virtual healthcare, consumer goods, and emerging technologies—bringing a deep understanding of how brands connect with customers and create value.
Known for blending strategic rigor with creativity and curiosity, Jason’s perspective is shaped by an early upbringing in a family of artists and entrepreneurs. He holds degrees from the University of Wisconsin and the University of Minnesota and completed executive studies at the MIT Sloan School of Management. Jason is also the author of Marketer in Chief: How Each President Sold the American Idea, which examines U.S. presidential history through the lens of marketing, storytelling, and brand leadership.
As a Practice Director in Residence, Jason helps UWEBC bring real-world perspective to our programming. If you’d like to connect with him or suggest topics for future events, contact UWEBC Customer Experience & Marketing Practice Director Matthew Cone to coordinate the conversation.