UWEBC
Customer Experience and MarketingCustomer Experience

Orchestrating the Journey

Unifying Touchpoints from Awareness to Advocacy

Customers don't experience your organization one channel at a time, they experience one continuous journey. Discover how UWEBC member companies are connecting touchpoints across the customer lifecycle to create seamless experiences that build loyalty, strengthen relationships, and turn satisfied customers into advocates. 

 - 11:00 am CT
Virtual

Please login or sign up for a UWEBC Member Account to register for or join this event.

Description

Customer expectations continue to rise as digital and physical experiences become increasingly interconnected. Organizations that deliver consistent, personalized experiences across every touchpoint, from initial awareness to long-term advocacy, are better positioned to earn customer trust, increase loyalty, and differentiate themselves in competitive markets. 

Yet orchestrating a seamless customer journey remains a significant challenge. Disconnected systems, siloed teams, inconsistent messaging, and limited visibility across channels can create friction that impacts both the customer experience and business outcomes, making it difficult to understand customer needs and deliver the right experience at the right time. 

This session will bring together UWEBC members to explore practical approaches for connecting customer touchpoints into a more unified journey. Through peer discussion and shared experiences, you'll discover strategies for improving cross-functional collaboration, leveraging customer insights, and designing experiences that strengthen engagement from first interaction through long-term advocacy. 

Key Learning Outcomes

  • Understand the key elements of an effective end-to-end customer journey 

  • Explore strategies for connecting touchpoints across channels and teams to create more seamless customer experiences 

  • Learn how organizations are using customer insights and journey orchestration to improve engagement and loyalty 

  • Leave with practical ideas from UWEBC peers for reducing friction and creating more connected customer experiences 

Audience

Peer Groups are a unique form of professional development at an exceptional value. This group is designed for professionals who influence the customer journey, leverage customer insights, or shape experiences across their organization, representing a wide range of roles, responsibilities, and levels of experience.