Supply Chain Track, sponsored by Oracle

2026 Annual Conference: Supply Chain

The Supply Chain Track at the UWEBC Annual Conference focuses on the strategies and innovations helping organizations build more resilient, efficient, and responsive supply chains.

Sessions explore the evolving challenges and opportunities facing supply chain leaders, from global disruptions and shifting demand patterns to advancements in planning, logistics, and operational technology. In a state with a strong manufacturing heritage, this track also highlights how manufacturing and supply chain functions work together to drive efficiency, quality, and competitive advantage.

Speakers share real-world insights on topics such as demand planning, procurement, logistics, and supply network visibility, along with the technologies and strategies organizations are using to improve coordination from the factory floor to the customer.

2026 Supply Chain Track Sponsor

Oracle logo

Thank you, Oracle.

Proudly supporting the ideas, insights and conversations moving supply chain forward.

Track Speakers



International Trade and the Macroeconomic Environment: Staying Ahead of the Game

Pete Mento, Director of Global Trade Advisory Services, Baker Tilly



Leadership, Partnership, and Solving Problems over Glorifying Solutions

Sean Halligan
Senior Global Supply Chain Executive



Leadership Lessons on Business Transformation

Kari Mahaffey, Senior Vice President – North America Applications, Oracle




Unlock Your Talent: Turning Supply Chain Capability Investment Into Business Results

Craig Schaefer and Megan Turek, GE HealthCare

 

Steering Committee

Sean Ketter

Sean Ketter

Position title: Vice President, Global Supply Chain & Enterprise Logistics
Oshkosh Corporation

Holly Pietenpol

Holly Pietenpol

Position title: Director of Commercial Solutions
Schneider

Julian Ramirez

Julian Ramirez

Position title: Director of Logistics, Americas
Fiskars

Video Highlights from 2025

Practice Director

Jenny Patzlaff

Position title: Supply Chain Practice Director

Email: jenny.patzlaff@uwebc.wisc.edu

Jenny is an experienced cross-functional team leader and 20+ year supply chain veteran. She has a passion for data transparency, solving supply chain problems, and promoting a team culture of collaboration and continuous learning. Jenny spent seventeen years at Target Corporation in various supply chain roles including Inventory Management, International and Domestic Logistics, Global Trade Compliance, Data Product Management, and Supply Chain Program Management. She then moved back to Wisconsin as Director of Strategic Initiatives for RateLinx, a logistics software development company where she helped customers reduce freight costs and improve Ship, Track and Pay data visibility. Jenny graduated from the University of Wisconsin-Madison and is also a Licensed Customs Broker.