The Supply Chain Track at the UWEBC Annual Conference focuses on the strategies and innovations helping organizations build more resilient, efficient, and responsive supply chains.
Sessions explore the evolving challenges and opportunities facing supply chain leaders, from global disruptions and shifting demand patterns to advancements in planning, logistics, and operational technology. In a state with a strong manufacturing heritage, this track also highlights how manufacturing and supply chain functions work together to drive efficiency, quality, and competitive advantage.
Speakers share real-world insights on topics such as demand planning, procurement, logistics, and supply network visibility, along with the technologies and strategies organizations are using to improve coordination from the factory floor to the customer.
While we finalize the 2026 Supply Chain Track lineup, we invite you to explore highlights from last year’s sessions below. These clips offer a preview of the thoughtful discussions and expert insights that make this track a cornerstone of the conference experience.
Stay tuned as we begin announcing this year’s speakers in the coming months.
Practice Director
Jenny Patzlaff
Position title: Supply Chain Practice Director
Email:
jenny.patzlaff
Jenny is an experienced cross-functional team leader and 20+ year supply chain veteran. She has a passion for data transparency, solving supply chain problems, and promoting a team culture of collaboration and continuous learning. Jenny spent seventeen years at Target Corporation in various supply chain roles including Inventory Management, International and Domestic Logistics, Global Trade Compliance, Data Product Management, and Supply Chain Program Management. She then moved back to Wisconsin as Director of Strategic Initiatives for RateLinx, a logistics software development company where she helped customers reduce freight costs and improve Ship, Track and Pay data visibility. Jenny graduated from the University of Wisconsin-Madison and is also a Licensed Customs Broker.