Supply Chain track header

2026 Annual Conference: Supply Chain

The Supply Chain Track at the UWEBC Annual Conference focuses on the strategies and innovations helping organizations build more resilient, efficient, and responsive supply chains.

Sessions explore the evolving challenges and opportunities facing supply chain leaders, from global disruptions and shifting demand patterns to advancements in planning, logistics, and operational technology. In a state with a strong manufacturing heritage, this track also highlights how manufacturing and supply chain functions work together to drive efficiency, quality, and competitive advantage.

Speakers share real-world insights on topics such as demand planning, procurement, logistics, and supply network visibility, along with the technologies and strategies organizations are using to improve coordination from the factory floor to the customer.

Track Speakers

Kari Mahaffey

Kari Mahaffey

Senior Vice President – North America Applications, Oracle

Kari Mahaffey is Senior Vice President, North America Applications at Oracle, leading a portfolio spanning High Technology, Industrial Manufacturing, and Consumer Products. She guides digital transformation through executive governance, steering committee leadership, and strategic vision alignment.

Kari holds dual B.A. degrees in Communication and Marketing from the University of St. Thomas and an M.A. in Communication Management from USC’s Annenberg School. She is a member of Fortune’s Most Powerful Women and has served as a guest speaker and panelist for Women in Manufacturing, Women in Logistics, KPMG, Oracle Women’s Leadership, and Oracle Leadership in Finance and Operations. Kari also serves on the National Diversity Council, lectures in Cal State Fullerton’s MBA program, and mentors leaders through Oracle, USC Annenberg, and the University of St. Thomas.

 

Sean Halligan

Sean Halligan

Executive Vice President of Operations, Medline

Sean Halligan is the Executive Vice President of Operations at Medline, the largest provider of medical-surgical products and supply chain solutions serving all points of care. Sean has had a broad range of global supply chain leadership experiences across multiple industries, including senior roles at Target, Nike, Cardinal Health, Wayfair and Republic National Distributing Company. In each of these experiences, Sean developed a strong track record of developing strategies, solving problems, developing leadership talent, establishing strong cultures and delivering outstanding results.


Additional speakers will be named soon. Check back often!

Steering Committee

Sean Ketter

Sean Ketter

Position title: Vice President, GPSC - Supply Chain Operations
Oshkosh Corporation

Holly Pietenpol

Holly Pietenpol

Position title: Director of Commercial Solutions
Schneider

Julian Ramirez

Julian Ramirez

Position title: Director of Logistics, Americas
Fiskars

Video Highlights from 2025

Practice Director

Jenny Patzlaff

Position title: Supply Chain Practice Director

Email: jenny.patzlaff@uwebc.wisc.edu

Jenny is an experienced cross-functional team leader and 20+ year supply chain veteran. She has a passion for data transparency, solving supply chain problems, and promoting a team culture of collaboration and continuous learning. Jenny spent seventeen years at Target Corporation in various supply chain roles including Inventory Management, International and Domestic Logistics, Global Trade Compliance, Data Product Management, and Supply Chain Program Management. She then moved back to Wisconsin as Director of Strategic Initiatives for RateLinx, a logistics software development company where she helped customers reduce freight costs and improve Ship, Track and Pay data visibility. Jenny graduated from the University of Wisconsin-Madison and is also a Licensed Customs Broker.