Your conference experience begins before you walk through the doors.
To help you get even more from your conference experience, UWEBC is pleased to offer exclusive pre-conference content, including three chapters from keynote speaker Steve Jones’ book, The Twin Thieves: How Great Leaders Build Great Teams. Each chapter introduces ideas you’ll explore further during Steve’s keynote and in conversations throughout the day.
Read the Second Chapter: “The Winning Formula”
What drives lasting success beyond talent, strategy, and a desire to win? Chapter 2 introduces the Winning Formula and explores how people, culture, preparation, and execution work together to create championship results. Read the chapter to discover the system that could transform Coach Frost’s struggling program.
Read the Fifth Chapter: “The Twin Thieves”
What fears are holding you and your team back from reaching your full potential? Chapter 5 introduces the “Twin Thieves” and explores how psychological safety can help transform a culture built on fear into one rooted in trust, connection, and servant leadership. Read the chapter to discover what it takes to defeat the Twin Thieves.
Read the Final Chapter: “The Leadership Blueprint”
What does it take to move from setting a strong example to truly leading and serving others? Chapter 15 introduces a practical leadership framework and explores why stepping outside your comfort zone can make a lasting impact on your team. Read the chapter to discover the three levels of the Leadership Blueprint.
Discover the Leadership Blueprint
In-person registrants receive a complimentary copy of the full book, The Twin Thieves: How Great Leaders Build Great Teams.
Use these pre-conference opportunities to reflect on how you can apply these ideas in your work. Then, prepare to join hundreds of professionals and bring those ideas to life through inspiring keynotes, engaging breakout sessions, and meaningful conversations.
A Final Thought Before the Conference
Hear what Steve has to say about “building your own house” and consider the foundation you’re creating as a leader through your habits, standards, decisions, and the culture you reinforce over time.
Meet the author and 2026 Annual Conference Keynote Speaker:
Steve Jones is a professional leadership coach, keynote speaker, and best-selling author who teaches leaders to empower themselves and others and to create cultures of strength, unity, and resilience. Steve’s positive impact was evident as a teacher and head football coach at Kimberly High School, where, over 11 seasons, he led his teams to a record of 129-9 (including 70 consecutive wins) and five state championships. Steve’s winning formula is now captivating Fortune 500 companies, professional sports organizations, and competitive leaders looking to inspire successful teams.
Steve is the co-founder of Jadin-Jones Coaching and Consulting, focusing on leadership, culture, and mindset. He has been commissioned by numerous leading organizations, including Verizon, Kimberly-Clark, and Mutual of Omaha.
Ready to take the next steps?
Steve Jones’ stories, and your complimentary copy of his full book, The Twin Thieves, are just the beginning of your learning journey. With five dynamic tracks, real-world sponsor case studies, and inspiring keynote speakers, this year’s conference will deliver practical insights you can put into action immediately. Hear from leaders who are redefining their industries, challenging conventional thinking, and sharing strategies to navigate rapid change with confidence.
Register today to take advantage of the knowledge-packed book, The Twin Thieves, and if you are already registered, get excited for the Annual Conference on October 6, 2026!