The Supply Chain Track at the UWEBC Annual Conference focuses on the strategies and innovations helping organizations build more resilient, efficient, and responsive supply chains.
Sessions explore the evolving challenges and opportunities facing supply chain leaders, from global disruptions and shifting demand patterns to advancements in planning, logistics, and operational technology. In a state with a strong manufacturing heritage, this track also highlights how manufacturing and supply chain functions work together to drive efficiency, quality, and competitive advantage.
Speakers share real-world insights on topics such as demand planning, procurement, logistics, and supply network visibility, along with the technologies and strategies organizations are using to improve coordination from the factory floor to the customer.
Track Speakers
Kari Mahaffey
Senior Vice President – North America Applications, Oracle
Kari Mahaffey is Senior Vice President, North America Applications at Oracle, leading a portfolio spanning High Technology, Industrial Manufacturing, and Consumer Products. She guides digital transformation through executive governance, steering committee leadership, and strategic vision alignment.
Kari holds dual B.A. degrees in Communication and Marketing from the University of St. Thomas and an M.A. in Communication Management from USC’s Annenberg School. She is a member of Fortune’s Most Powerful Women and has served as a guest speaker and panelist for Women in Manufacturing, Women in Logistics, KPMG, Oracle Women’s Leadership, and Oracle Leadership in Finance and Operations. Kari also serves on the National Diversity Council, lectures in Cal State Fullerton’s MBA program, and mentors leaders through Oracle, USC Annenberg, and the University of St. Thomas.
Additional speakers will be named soon. Check back often!
Steering Committee
Sean Ketter
Position title: Vice President, GPSC - Supply Chain Operations
Oshkosh Corporation
Julian Ramirez
Position title: Director of Logistics, Americas
Fiskars
Practice Director
Jenny Patzlaff
Position title: Supply Chain Practice Director
Email:
jenny.patzlaff
Jenny is an experienced cross-functional team leader and 20+ year supply chain veteran. She has a passion for data transparency, solving supply chain problems, and promoting a team culture of collaboration and continuous learning. Jenny spent seventeen years at Target Corporation in various supply chain roles including Inventory Management, International and Domestic Logistics, Global Trade Compliance, Data Product Management, and Supply Chain Program Management. She then moved back to Wisconsin as Director of Strategic Initiatives for RateLinx, a logistics software development company where she helped customers reduce freight costs and improve Ship, Track and Pay data visibility. Jenny graduated from the University of Wisconsin-Madison and is also a Licensed Customs Broker.