Supply Chain Track, sponsored by Oracle

2026 Annual Conference: Supply Chain

The Supply Chain Track at the UWEBC Annual Conference focuses on the strategies and innovations helping organizations build more resilient, efficient, and responsive supply chains.

Sessions explore the evolving challenges and opportunities facing supply chain leaders, from global disruptions and shifting demand patterns to advancements in planning, logistics, and operational technology. In a state with a strong manufacturing heritage, this track also highlights how manufacturing and supply chain functions work together to drive efficiency, quality, and competitive advantage.

Speakers share real-world insights on topics such as demand planning, procurement, logistics, and supply network visibility, along with the technologies and strategies organizations are using to improve coordination from the factory floor to the customer.

2026 Supply Chain Track Sponsor

Oracle logo

Thank you, Oracle.

Proudly supporting the ideas, insights and conversations moving supply chain forward.

Track Speakers


Pete MentoInternational Trade and the Macroeconomic Environment: Staying Ahead of the Game

Pete Mento, Director of Global Trade Advisory Services, Baker Tilly

The international trade environment – and related tariff policies – have been ever-changing in the past 18 months. Thankfully there are experts like Pete Mento who help companies navigate complex international trade and customs challenges and turn policy risk into measurable financial and operational value. He has amassed 34,000 followers on LinkedIn who watch for his frequent and insightful updates, often more timely and easier to understand than those from major news outlets.

Pete will share his thoughts on the macroeconomic environment and specifically international trade policies and what they mean for your business. He offers practical advice to stay ahead of future updates and how to leverage your partners to make timely and savvy decisions to minimize trade risk in your organization.

Key Takeaways:

  • How to stay on top of trade updates, and who to partner with to make timely and savvy decisions.
  • How leaders can support their trade compliance teams and partners to achieve the best business outcomes.


Sean HalliganLeadership, Partnership, and Solving Problems over Glorifying Solutions

Sean Halligan, Executive Vice President of Operations, Medline

As an executive supply chain leader at some of the top companies – Target, Nike, Cardinal Health, Wayfair and now Medline – Sean has led cross-functional teams focused on global logistics, warehouse automation, and much more. In each role, Sean modeled the way with team-first leadership and strong internal and external partnership, showcasing his skills as a clear communicator.

Sean will share with us some of his leadership lessons, using stories from these experiences as practical examples. He’ll also share one of his most important lessons in the age of AI and Automation: how to focus on solving problems without getting distracted by the promise of idle solutions.

Key Takeaways:

  • How leadership and partnership help you tackle the most complex supply chain challenges and disruptions.
  • Find the right tool for the right job – with the right team – as a recipe for supply chain success.


Kari MahaffeyLeadership Lessons on Business Transformation

Kari Mahaffey, Senior Vice President – North America Applications, Oracle

Whether it’s called a “Supply Chain Transformation”, “Business Transformation”, or “Digital Transformation”, most companies are undergoing major change. Supply chain leaders need to make sure their teams are ready for these changes, applying new ways of thinking, and fully adopting and leveraging the technology investments their companies are making.

As Senior Vice President of North America Applications at Oracle, Kari Mahaffey has had a front row seat to some of the largest, most complex business transformations. She has seen what works in these large endeavors, and what doesn’t. She will share some frameworks and implementation scenarios to help participants apply these learnings to their own business transformations.

Kari will focus on key concepts like how to assess your team’s readiness for transformation, the mindset shift needed to maximize your transformation, and what continuous improvement looks like after the implementation date.

Key Takeaways:

  • Common pitfalls in business transformation—and where companies are maximizing their technology investments.
  • New ways of thinking in the modern “business-first” transformation environment.

Steering Committee

Sean Ketter

Sean Ketter

Position title: Vice President, Global Supply Chain & Enterprise Logistics
Oshkosh Corporation

Holly Pietenpol

Holly Pietenpol

Position title: Director of Commercial Solutions
Schneider

Julian Ramirez

Julian Ramirez

Position title: Director of Logistics, Americas
Fiskars

Video Highlights from 2025

Practice Director

Jenny Patzlaff

Position title: Supply Chain Practice Director

Email: jenny.patzlaff@uwebc.wisc.edu

Jenny is an experienced cross-functional team leader and 20+ year supply chain veteran. She has a passion for data transparency, solving supply chain problems, and promoting a team culture of collaboration and continuous learning. Jenny spent seventeen years at Target Corporation in various supply chain roles including Inventory Management, International and Domestic Logistics, Global Trade Compliance, Data Product Management, and Supply Chain Program Management. She then moved back to Wisconsin as Director of Strategic Initiatives for RateLinx, a logistics software development company where she helped customers reduce freight costs and improve Ship, Track and Pay data visibility. Jenny graduated from the University of Wisconsin-Madison and is also a Licensed Customs Broker.