Customer Service track header image

2026 Annual Conference: Customer Service

The Customer Service Track at the UWEBC Annual Conference highlights how leading organizations are transforming the customer experience through innovation, technology, and people-centered strategies.

Sessions in this track explore how companies are improving service delivery, leveraging data and digital tools, and empowering teams to create meaningful customer interactions. From evolving customer expectations to the role of AI and automation, speakers share practical insights and real-world examples that help organizations strengthen relationships and deliver lasting value.

Track Speakers

Justin Robbins

Justin Robbins

Metric Sherpa
Justin Robbins is a keynote speaker who helps leaders connect employee experience and customer experience to improve performance.

Organizations struggle when they treat EX and CX as separate efforts. Justin shows how everyday decisions about workload, expectations, and incentives directly shape both the employee experience and the customer experience.

With over 20 years in leadership, operations, and customer experience, he brings a practical perspective that resonates across functions. His keynotes help leaders align how work gets done with what the organization promises, leading to better execution, stronger engagement, and more consistent results.


Additional speakers will be named soon. Check back often!

Steering Committee

Rebecca Gray Sen

Rebecca Gray Sen

Position title: Sr Manager, Consumer Care
Pacific Cycle

Charles Staeven

Charles Staeven

Position title: Sr. Director, Personal Lines - Customer Service and Operations
Sentry Insurance

Mike Vanvlaenderen

Mike Vanvlaenderen

Position title: Head of Network Development and Customer Experience
CNH Industrial

Video Highlights from 2025

Practice Director

Matthew Cone

Position title: Customer Experience & Marketing Practice Director

Email: matthew.cone@uwebc.wisc.edu

Matthew Cone leads the UWEBC’s Customer Experience & Marketing focus area. Matthew has spent his 25+ career working with teams to deliver amazing customer experiences with a focus on collaboration and the strength of diversity. Matthew leverages his experience with Apple, Barnes & Noble, and Target supporting teams in B2B and B2C sales, technical services, training, coaching, and development, all necessary competencies that resonate with many of our member companies in the current CX landscape. Matthew has deep ties within the broader Customer Experience community as a channel leader with CX Accelerator and a board member of the Experience Management Global Collaborative, which he leverages to pull ideas and thought leaders into the UWEBC community. Matthew graduated with a BS in Management from Cardinal Stritch University, and a Master of Science in Customer Experience Management from Michigan State University.