See highlights from Michael’s session in the above video.
Introducing the Experience Operating System (XOS)
Michael Hinshaw, Founder and President, McorpCX
Every business lives—or eventually dies—by how well it serves its customers. But most companies don’t embed this imperative into their operational DNA, especially as they get bigger and more complicated. Drawing on the concepts introduced in his and Diane Magers’ book Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It (Manuscripts Press, 2024), Michael will help you learn the basics that enable a more structured approach to the science and art of customer-centricity in ways that will help you match fast-changing customer and employee expectations, market dynamics, and innovation.
Key session takeaways:
A proven approach to operationalizing customer experience.
Driving cross-organization collaboration, alignment, and accountability.
How to pivot towards a more systematic, customer-centric model.
Michael Hinshaw
Founder and President, McorpCX
Michael and his team help companies integrate digital and customer-centric innovation to improve business performance by transforming how they interact with customers.
Michael Hinshaw is the founder and president of customer experience consultancy McorpCX and has been recognized on over a dozen “Top Global CX Influencers” lists. He’s also co-author of the best-selling book Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them, and has been published and quoted in dozens of publications ranging from Harvard Business Review and Fast Company to American Executive, Forbes and Time. His new book – Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It, co-authored with Diane Magers – was recently released. A Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business, he has consulted for and advised executives at companies such as Intel, Microsoft, TruStage, Biogen, Roche, Best Buy, and lululemon.
Engaging your Team to Influence Customer-Centric Change
Dr. Vivian Phillips Husband, VP of Customer Experience, Blue Shield of California
See highlights from Vivian’s session in the above video.
Engaging your Team to Influence Customer-Centric Change
Dr. Vivian Phillips Husband, VP of Customer Experience, Blue Shield of California
Join Vivian Phillips Husband, Ph.D., as she discusses the importance of understanding leverage points and reaction styles your team members and your organization have toward change. Hear how you can assess your organization’s readiness for change through the lens of structure, relationship, and purpose. Dr. Phillips Husband will also highlight the various reaction styles that can promote and hinder your critical customer-centric change efforts. She will also underscore some of the dynamics at play within relationships in the organization, such as silos, hierarchy, and social dynamics like race and gender, and share some insight that can be leveraged to help employees understand their orientation and relationships to parts of the organization.
Key session takeaways:
The importance of identifying leverage points that influence change in your organization.
The influence prominent reactions to change have on change efforts.
Their organization’s readiness for change toward customer-centricity through an analysis of leverage points and prominent reactions to change.
Dr. Vivian Phillips Husband
VP of Customer Experience, Blue Shield of California
Dr. Vivian Phillips Husband is a student of change.
As a researcher, Dr. Phillips Husband focuses on understanding the emotional and social factors that influence customers’ decision-making. As a practitioner, she has led change for 25+ years as a customer service professional in the financial sector. Dr. Phillips Husband also teaches Organizational Development and Change as part of the only Customer Experience Master’s Degree in the United States at Michigan State University.
Aaron Schroeder, Director of AI Solutions, TTEC Digital
See highlights from Aaron’s session in the above video.
Practical AI for Customer-worthy Experiences
Aaron Schroeder, Director of AI Solutions, TTEC Digital
The customer service industry is going through unprecedented change, and what this means to different industries remains to be seen. The current economic climate made the promise of AI’s impact take center stage, but many companies still struggle to realize tangible benefits. Aaron Schroeder, Director of AI Solutions at TTEC Digital, takes on the facts and fiction of this new paradigm in the age of AI. In this presentation, you will learn more about helpful frameworks for approaching solutions and the impact that real companies are beginning to make today. Human-based, empathetic customer experiences are more important than ever, and the story of AI in CX isn’t the “replacement” or even “augmentation” of that process but rather an “evolution.”
Key session takeaways:
The pace of change will never be slower than it is today.
How embracing thoughtful, connected AI pilots can lead to increased ROI and improved Customer Experiences.
The impact that balancing technology investments can have on your organization’s brand and why it is more important than ever.
Aaron Schroeder
Director of AI Solutions & Head of AI Center of Excellence,
TTEC Digital
Aaron Schroeder helps companies discover and execute AI & digital transformation strategies using their data.
Aaron Schroeder is the director of AI solutions and head of the AI Center of Excellence at TTEC Digital. In this role, he designs AI solutions for the customer experience to enhance interactions and augment worker productivity. With a background in technology and customer experience and a passion for innovation, he has spearheaded AI transformation projects for many well-known brands in retail and restaurant, healthcare, and finance.
Isabelle Zdatny, Head of Thought Leadership for Qualtrics XM Institute
See highlights from Isabelle’s session in the above video.
This graphic recording and sketch note of Isabelle’s session were created by Lin Wilson. Feel free to save these images to remember the key takeaways from the session. Learn more about Lin here. Click on the images above to view them in full screen and download/save them.
The Future of Customer Experience
Isabelle Zdatny, Head of Thought Leadership for Qualtrics XM Institute
Customer experience is about more than just gathering and sharing data. It is a critical strategic asset for the organization, empowering it to sense, interpret, and respond to its ever-evolving business landscape. However, most CX programs aren’t yet set up to play this transformative role inside their organizations. Isabelle will explore how to build a “Modern” CX program capable of infusing a deep understanding of customers into every decision and activity. Through practical advice and examples from best-in-class organizations, you’ll discover how to build a program capable of helping your organization thrive in the era of disruption.
Key session takeaways:
CX capabilities are essential for navigating uncertain business environments.
Building a Modern CX program requires evolving efforts across three major dimensions.
CX professionals need to advocate their value and the role they want to play in the future.
Isabelle Zdatny, XMP, CCXP
Head of Thought Leadership // XM Institute, Qualtrics
Isabelle Zdatny helps us keep our thumbs on the pulse of what’s relevant in Experience Management.
Isabelle is the Head of Thought Leadership and an XM Catalyst with the Qualtrics XM Institute. As part of her role, Isabelle helps large organizations build and operate successful experience management (XM) programs by producing industry-leading content on XM trends and best practices, developing and delivering training, advising organizations on the design of their XM programs, and speaking on key XM topics and trends.
We are thrilled to have Isabelle Zdatny speak at this year’s Annual Conference on October 1 under the Customer Service Track. Hear a bit more about her and what you can expect to hear from her at the conference in this exclusive interview with our conference’s Master of Ceremonies John Stofflet:
Customer Service Track Sponsor
Thank you to enosix for sponsoring the Customer Service track!
Steering Committee members provide guidance on track content, topic suggestions, and speaker selection. Thank you to the 2024 Customer Service Track Steering Committee:
Athena Campos Head of Commercial Services – North America, CNH Industrial
Mary Judkins
Senior Director of Customer Success, Lands’ End
Pam Sviatoslavsky
Vice President of Customer Service, Kohl’s
Matthew Cone leads the UWEBC’s Customer Service practice area. Matthew has spent his career working with teams to deliver amazing customer experiences with a focus on collaboration and the strength of diversity. Matthew comes most recently from 15 years with Apple, supporting teams in both B2B and B2C sales, and technical services in the technology industry. Matthew has also leveraged skills in training, coaching, and development, all necessary competencies that resonate with many of our member companies in the current CX landscape. Matthew graduated with a BS in Management from Cardinal Stritch University.
