The Technology Track at the UWEBC Annual Conference highlights how organizations are leveraging technology to drive innovation, strengthen security, and enable business transformation.
Sessions in this track explore emerging technologies, digital strategy, cybersecurity, data and analytics, and the growing role of artificial intelligence in modern organizations. Speakers share practical insights into how companies are using data and AI to improve decision-making, automate processes, and unlock new opportunities for innovation and efficiency. Attendees will gain valuable perspectives on how technology leaders are modernizing systems, managing risk, and building the digital capabilities needed to support long-term business success.
Track Speakers
Leading Through the AI Era: Strategy, Workforce, and Technology in Financial Services
Ralph Buelling, EVP/Chief Information Officer, UW Credit Union
AI is not only a technology initiative; it is a leadership challenge that touches strategy, people, processes, and culture. In this session, EVP and CIO Ralph Buelling discusses how UW Credit Union is incorporating AI into its broader business and digital strategy while maintaining a disciplined approach to risk and governance.
The presentation will explore how leaders can build AI fluency across the organization, develop new talent models, empower citizen developers, manage organizational change, and establish the technology foundation needed to support innovation. Through practical examples and lessons learned, attendees will gain insights for moving beyond experimentation into implementing sustainable AI literacy and capabilities.
Inside the AI Super Factory: Datacenters, Myths, and the Workforce of the Future
Christa Markgraff, General Manager of Datacenter Operations, Microsoft
Microsoft’s Fairwater datacenter is one of the most significant technology investments in Wisconsin’s history, and its impact reaches well beyond the fence line. In this session, Christa Markgraff, Central Region Leader for Microsoft’s Data Center Operations, takes attendees inside the emerging datacenter economy and what it means for the region’s businesses, workers, and utility partners.
Christa will explain how a modern AI datacenter actually works and address the questions business leaders are asking directly, including the realities of water and electricity use and the myths that often surround them. Just as important, she will look ahead to the workforce these operations demand and the unique skillsets behind the cloud, exploring what the rise of AI infrastructure means for the worker of the future and what we should be telling today’s students about the college and trade paths that lead into this economy. Attendees will leave with a clearer, fact-based understanding of the infrastructure powering the AI era and a grounded sense of where their organizations, and their future talent, fit within it.
A Brief History of the Future
Mike Bechtel, Inventor, Investor, Futurist, Professor
Futurists, Mike Bechtel argues, are really just historians in disguise. The best way to make sense of what is new and next is to understand what is known and now. In this keynote, Deloitte’s former Chief Futurist traces the evolution of technology along three enduring cornerstones, interaction, information, and computation, and shows how the patterns of the past give today’s leaders a reliable lens on what comes next. He then brings that lens home to Wisconsin, exploring what these shifts mean for the industries that anchor the state’s economy, from manufacturing and food production to energy, utilities, and financial services. Rather than chasing predictions, he makes the case for a wide-angle view over clairvoyance, and for timing innovation adoption wisely. The sweet spot is rarely the unproven acorn or the fully mature oak. It is the sapling, the technology that has taken root but still has room to grow.
Attendees will leave with a practical framework for separating durable signal from passing noise, a clearer sense of which emerging technologies are worth acting on now, and a grounded view of where Wisconsin industry is heading next.
