Technology Track header

2026 Annual Conference: Technology

The Technology Track at the UWEBC Annual Conference highlights how organizations are leveraging technology to drive innovation, strengthen security, and enable business transformation.

Sessions in this track explore emerging technologies, digital strategy, cybersecurity, data and analytics, and the growing role of artificial intelligence in modern organizations. Speakers share practical insights into how companies are using data and AI to improve decision-making, automate processes, and unlock new opportunities for innovation and efficiency. Attendees will gain valuable perspectives on how technology leaders are modernizing systems, managing risk, and building the digital capabilities needed to support long-term business success.

Track Speakers


Ralph BuellingLeading Through the AI Era: Strategy, Workforce, and Technology in Financial Services

Ralph Buelling, EVP/Chief Information Officer, UW Credit Union

AI is not only a technology initiative; it is a leadership challenge that touches strategy, people, processes, and culture. In this session, EVP and CIO Ralph Buelling discusses how UW Credit Union is incorporating AI into its broader business and digital strategy while maintaining a disciplined approach to risk and governance.

The presentation will explore how leaders can build AI fluency across the organization, develop new talent models, empower citizen developers, manage organizational change, and establish the technology foundation needed to support innovation. Through practical examples and lessons learned, attendees will gain insights for moving beyond experimentation into implementing sustainable AI literacy and capabilities.


Christa MarkgraffInside the AI Super Factory: Datacenters, Myths, and the Workforce of the Future

Christa Markgraff, General Manager of Datacenter Operations, Microsoft

Microsoft’s Fairwater datacenter is one of the most significant technology investments in Wisconsin’s history, and its impact reaches well beyond the fence line. In this session, Christa Markgraff, Central Region Leader for Microsoft’s Data Center Operations, takes attendees inside the emerging datacenter economy and what it means for the region’s businesses, workers, and utility partners.

Christa will explain how a modern AI datacenter actually works and address the questions business leaders are asking directly, including the realities of water and electricity use and the myths that often surround them. Just as important, she will look ahead to the workforce these operations demand and the unique skillsets behind the cloud, exploring what the rise of AI infrastructure means for the worker of the future and what we should be telling today’s students about the college and trade paths that lead into this economy. Attendees will leave with a clearer, fact-based understanding of the infrastructure powering the AI era and a grounded sense of where their organizations, and their future talent, fit within it.


Mike BechtelA Brief History of the Future

Mike Bechtel, Inventor, Investor, Futurist, Professor

Futurists, Mike Bechtel argues, are really just historians in disguise. The best way to make sense of what is new and next is to understand what is known and now. In this keynote, Deloitte’s former Chief Futurist traces the evolution of technology along three enduring cornerstones, interaction, information, and computation, and shows how the patterns of the past give today’s leaders a reliable lens on what comes next. He then brings that lens home to Wisconsin, exploring what these shifts mean for the industries that anchor the state’s economy, from manufacturing and food production to energy, utilities, and financial services. Rather than chasing predictions, he makes the case for a wide-angle view over clairvoyance, and for timing innovation adoption wisely. The sweet spot is rarely the unproven acorn or the fully mature oak. It is the sapling, the technology that has taken root but still has room to grow.

Attendees will leave with a practical framework for separating durable signal from passing noise, a clearer sense of which emerging technologies are worth acting on now, and a grounded view of where Wisconsin industry is heading next.

Steering Committee

Erika Ferrell

Erika Ferrell

Position title: Director of Digital Enterprise Services
Hy Cite

Josh Murray

Josh Murray

Position title: Assistant Vice President – AI, Innovation, and Emerging Technology
Alliant Energy

Dan Vogtman

Dan Vogtman

Position title: VP of Information Technology
Sargento Foods

Video Highlights from 2025

Practice Director

Heidi Rozmiarek

Position title: Technology, Data and AI Practice Director

Email: heidi.rozmiarek@uwebc.wisc.edu

As the Technology, Data and AI Practice Director, Heidi Rozmiarek leads the technology practice of the UWEBC. She works with member companies to ensure education, research, and advisory service offerings are aligned with the needs of the membership. Heidi brings over 20 years of experience helping companies achieve operational success by leveraging technology and data through her work in consulting and senior leadership positions in software development, data management, and enterprise applications. Heidi’s diverse background includes extensive experience in the healthcare industry, where she spent over a decade leading technology and analytics initiatives for healthcare providers, insurers, and life sciences companies.

Heidi holds an MBA from the University of South Dakota, a BS in Computer Science, Marketing, and Finance from Morningside University, and a Master’s Certificate in Accounting from Edgewood College.

Hear insights from Technology, Data, and AI Practice Director Heidi Rozmiarek in her newsletter “Keeping HUMANity in the Loop,” focusing on what it means to be human in an increasingly automated world.
 

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