Track Speakers
Scott Edmunds
Senior Vice President, Marketing
Kohler Co.
Scott Edmunds leads marketing strategy and execution across Kohler Co.’s diverse family of businesses and global brands. His work spans performance, digital, channel, and campaign marketing—supporting omni-channel growth across direct-to-consumer, retail, e-tail, professional, and trade audiences. Over his two decades at Kohler, Scott has held a variety of leadership roles, including overseeing global marketing and product development for Kohler Faucets. He’s passionate about building teams, aligning strategy to growth, and evolving how marketing drives impact. Scott also serves on the Board of Directors for the National Kitchen & Bath Association.
Anne Norman
EVP, Chief Marketing & Product Strategy Officer
UW Credit Union
Anne Norman leads marketing, brand, and product strategy at UW Credit Union. She has been instrumental in advancing UWCU’s digital member experience strategy, including the creation of a cross-functional Product Strategy Teams and a CRM Technologies Council to use a data-informed approach to improving key moments along the member journey. With a focus on alignment, influence, and collaboration across teams, Anne brings practical insight into how marketing can lead personalization and change.
Additional speakers for this track will be named soon. Stay tuned!
Steering Committee
David Drotos
Position title: VP of Marketing Strategy, TruStage
Kim Holman
Position title: VP of Marketing, Inpro
Joel King
Position title: VP of Marketing, Fiskars
Marketing Track Sponsor
Interested in sponsoring our Marketing track in 2025? Contact us to learn more.
Practice Director
Tom Hershberger
Position title: Marketing Practice Director
Email:
tom.hershberger
Tom Hershberger serves as the Marketing Practice Director for the UWEBC, working with member companies to enable peer-to-peer learning. Tom believes in the power of collaborative exchange and strives to create an environment where innovation, learning, and practical application intersect. Through his guidance, member companies not only learn from each other but also build valuable networks that extend beyond traditional learning.
In addition to promoting peer learning, Tom leads group discussions on emerging technologies with the potential to help fellow marketers stay ahead of the curve. Tom brings more than 25 years of marketing and product development experience, including top B2C brands such as Kimberly-Clark, Johnson Wax, Oscar Mayer, and Kraft Foods. He has also led marketing and innovation teams with B2B product and service companies and has successfully commercialized new products and technologies.
Tom earned an MBA in marketing and an MS in Biotechnology from UW-Madison and a BS in Chemical Engineering from the University of Illinois. He holds seven patents, is a Six Sigma Black Belt, and is a Certified Project Manager.
Highlights from last year's Marketing Track
Here are a few highlights from last year’s Marketing track: