Monday, September 29, 2025
All times are listed in CST
1:00–4:30pm: Executive Summit at the Monona Terrace. Offered in person only.
5:30–7:30pm: Executive Reception at the Monona Terrace. Offered in person, by invitation only.
Tuesday, September 30, 2025
Our conference was held in person at the Monona Terrace and streamed live to our virtual audience on Tuesday, September 30, 2025.
All times listed are in CST.
| 7:30-8:30am | Continental Breakfast; Networking and Sponsor Expo Opens Grand Terrace |
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| 8:30-9:30am | Keynote Presentation: Nancy Giordano Exhibition Hall |
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| 9:30-9:45am | Grand Terrace |
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| 9:45-10:05am |
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| 10:15-11:00am | Lecture Hall Creating Value Through Interconnected Experiences |
Hall of Ideas E Making Work Your Organization’s Most Irresistible Product |
Ballroom A Purpose-Built Brand: How Culture Powered Oshkosh’s Transformation |
Ballroom B Research Insights for 2025 and Beyond |
Ballroom C The Future is Connected: Insights on Smart Products from the Front Lines of Innovation |
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| 11:10-11:50am | Track Lecture Hall Leveraging The Four Workarounds in Customer Service |
Hall of Ideas E Engineering a “Best Experience” Culture: How HR Turns Vision into Performance |
Ballroom A The Marketing-Led Digital Experience Revolution: How UW Credit Union Conquered Activity Ownership Through “Tailored Help” |
Ballroom B Developing Leaders Who Grow a Winning Culture |
Ballroom C The Future-Stack Revolution: Product Management Reimagined for the AI Age |
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| 12:00-1:00pm | Lunch Luncheon Address by Dean Devesh Ranjan SAP Luncheon – Sign up for this when you register! Contact us if you missed it and want to sign up! |
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| 1:00-1:20pm | Grand Terrace |
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| 1:20-1:40pm |
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| 1:50-2:30pm | Lecture Hall Winning Through Influence: The CX Capability That Changes Everything |
Hall of Ideas E Andreas Hoffbauer Atelier Kultur |
Ballroom A Scott Edmunds Kohler Co. |
Track Ballroom B Josh Dolan 7-Eleven |
Ballroom C Logan McLeod McLeod Enterprises, LLC. |
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| 2:40-3:35pm | Keynote Presentation: Ethan Mollick presented in all track rooms |
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| 3:35-4:15pm | Lecture Hall Sara Taheri Northwestern Mutual |
Hall of Ideas E Adam Holton GE HealthCare |
Ballroom A Inpro, Mason Companies, Harley-Davidson |
Track Ballroom B Eric M. Topp WNS |
Ballroom C Sandra Gardner and Mark Sehmer Promega |
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| 4:15-5:00pm | |||||||||
