2024 Annual Conference: Agenda

All events on this agenda will be held in person at the Monona Terrace and streamed live to our virtual audience. Instructions on how to access the virtual conference, both for the day of and to view content after the conference date, will be shared with you after registration.

All times listed are in Central Time and are subject to change.

Monday, September 30, 2024

Join us on Monday, September 30, from 1:00-4:00pm for an exclusive conference add-on: Mini Boot Camps! Choose one of five incredible options to take a deep dive into a critical business topic. Learn more about our Mini Boot Camps here, and choose your favorite when you register.

Tuesday, October 1, 2024

7:30-8:30am	Continental breakfast; Networking and Sponsor Expo Opens Grand Terrace
8:30-9:30am	Opening Plenary Session Keynote Presentation: Elliott Parker Welcoming Remarks: John Stofflet, Master of Ceremonies Exhibition Hall
9:45-10:10am	Strategic Briefings Various Ballrooms and Halls of Ideas to be announced soon
10:25am-12:05pm	Customer Service Track Morning Speakers Lecture Hall Introducing the Experience Operating System (XOS) Michael Hinshaw McorpCX Engaging your Team to Influence Customer-Centric Change Dr. Vivian Phillips Husband Blue Shield of California	Human Resources Track Morning Speakers Hall of Ideas E/H Beyond Automation: The Future of HR in the Age of AI Dr. Serena Huang Corporate Trainer and Influencer Driving Digital HR Innovation: Centralizing Functions for Enhanced Technology Solutions Bethany Keller Kohl’s Inc.	Information Technology Track Morning Speakers Ballroom C/D Mastering Transformation: Three Key Strategies for Thriving in Times of Change Chris Przybysz Ideal Industries AI – What’s next? – GenAI and Beyond John Thompson EY	Marketing Track Morning Speakers Ballroom A Strategic Excellence in Marketing: Enhancing Organizational Effectiveness Neil Morgan Wisconsin School of Business A Remarkable Customer Experience Is Your Biggest Competitive Advantage Dan Gingiss Author	Supply Chain Track Morning Speakers Ballroom B Rebecca Wlazlo Crate and Barrel Adaptive Sales & Operations Planning (S&OP): Allowing Teams to Win Carol Ptak Demand Driven Institute LLC
12:15-1:35pm	Lunch Luncheon address by Dr. Christine B. Whelan Exhibition Hall
1:35-2:00pm	Break; Networking; Visit the Sponsor Expo Grand Terrace
2:00-2:25pm	Strategic Briefings Various Ballrooms and Halls of Ideas to be announced soon
2:40-4:20pm	Customer Service Track Afternoon Speakers Lecture Hall Practical AI for Customer-worthy Experiences Aaron Schroeder TTEC Digital The Future of Customer Experience Isabelle Zdatny Qualtrics XM Institute	Human Resources Track Afternoon Speakers Hall of Ideas E/H Adapt to Thrive: Building Change-Ready Organizations and Leaders Tessa G. Misiaszek, PhD Korn Ferry Institute Future of Talent: Empowering the New Talent Pipeline with GenAI and Apprenticeships Betsy Clough UW Health	Information Technology Track Afternoon Speakers Ballroom C/D Boardroom Briefings: Effective Engagement through Cybersecurity Communications Gina Yacone Trace3 Transforming IT from Back Office to Strategic Partner: A Journey of Innovation and Collaboration Jody McDonough and Sara Gilbertson Ley, Sub-Zero Group	Marketing Track Afternoon Speakers Ballroom A Maximizing Marketing ROI with Social Media: Strategies from ROTOMA Spencer X Smith Author Leveraging Diversity to Drive Market Growth: The Business Case for DEI&B in Marketing Kelli Williams, Mary Beth George, Anthony Romano, and Marilka Velez, The BrandLab	Supply Chain Track Afternoon Speakers Ballroom B People: The Most Critical and Volatile Part of Your Supply Chain Steve Hunt, PhD Workforce Psychologist & Technologist AI in Supply Chain: Separating Hype from Reality Polly Mitchell-Guthrie Kinaxis
4:30-5:30pm	Closing Session Keynote Presentation: Julia Hobsbawm Exhibition Hall
5:30-6:30pm	Bonus: Join us for additional networking, live music, and fun!