2024 Annual Conference: Agenda

All events on this agenda will be held in person at the Monona Terrace and streamed live to our virtual audience. Instructions on how to access the virtual conference, both for the day of and to view content after the conference date, will be shared with you after registration.

Look for this icon 🤖 to denote this session is part of our Artificial Intelligence Learning Journey.
Look for this icon ⭐ to denote this session is part of our Customer Experience Learning Journey.

All times listed are in Central Time and are subject to change.

Monday, September 30, 2024

Join us on Monday, September 30, from 1:00-4:00pm for an exclusive conference add-on: Mini Boot Camps! Choose one of five incredible options to take a deep dive into a critical business topic. Learn more about our Mini Boot Camps here, and choose your favorite when you register.

Tuesday, October 1, 2024

7:30-8:30am	Continental Breakfast; Networking and Sponsor Expo Opens Grand Terrace
8:30-9:30am	Opening Plenary Session Keynote Presentation: Elliott Parker Welcoming Remarks: John Stofflet, Master of Ceremonies Exhibition Hall
9:45-10:10am	Unlock Your SAP, ASAP for Any Front-End System Lecture Hall Strategic Briefing led by enosix	So You Bought A Cloud Product, Now What? Hall of Ideas E Strategic Briefing led by EDCi	Digital Ecosystem – What Is It And Why Should Your Organization Consider Creating One? Ballroom C Strategic Briefing led by YASH Technologies	Transforming Data Into Diamonds: Snowflake and the Future of Enterprise AI Ballroom A Strategic Briefing led by Snowflake	Enable Agile Digital Transformation with a Lift & Shift First Strategy with J.J. Keller Ballroom B Strategic Briefing led by SAP
10:25am-11:10am	Customer Service Track Lecture Hall ⭐️Customer Experience Learning Journey⭐️ Introducing the Experience Operating System (XOS) Michael Hinshaw McorpCX	Human Resources Track Hall of Ideas E 🤖Artificial Intelligence Learning Journey🤖 Beyond Automation: The Future of HR in the Age of AI Dr. Serena Huang Corporate Trainer and Influencer	Information Technology Track Ballroom C Mastering Transformation: Three Key Strategies for Thriving in Times of Change Chris Przybysz Ideal Industries	Marketing Track Ballroom A Strategic Excellence in Marketing: Enhancing Organizational Effectiveness Neil Morgan Wisconsin School of Business	Supply Chain Track Ballroom B Authentic Leadership: Leverage Your Strengths to Bring Out the Best in Your Team Rebecca Wlazlo Crate and Barrel
11:25am-12:05pm	Customer Service Track Lecture Hall Engaging Your Team to Influence Customer-Centric Change Dr. Vivian Phillips Husband Blue Shield of California	Human Resources Track Hall of Ideas E Driving Digital HR Innovation: Centralizing Functions for Enhanced Technology Solutions Bethany Keller Kohl’s Inc.	Information Technology Track Ballroom C 🤖Artificial Intelligence Learning Journey🤖 AI – What’s Next? – GenAI and Beyond John Thompson EY	Marketing Track Ballroom A ⭐️Customer Experience Learning Journey⭐️ A Remarkable Customer Experience Is Your Biggest Competitive Advantage Dan Gingiss Author	Supply Chain Track Ballroom B Adaptive Sales & Operations Planning (S&OP): Allowing Teams to Win Carol Ptak Demand Driven Institute LLC
12:15-1:35pm	Lunch Luncheon Address by Dr. Christine B. Whelan Exhibition Hall
1:35-2:00pm	Break; Networking; Visit the Sponsor Expo Grand Terrace
2:00-2:25pm	Getting A Better ROI For Customer Experience Surveys – Action Matters The Most! Lecture Hall Strategic Briefing led by CCMC	Don’t Be a Zombie Viewer: Engage Your Audience with Interactive Video Hall of Ideas E Strategic Briefing led by Enghouse Video	AI at Work Now Ballroom C Strategic Briefing led by Xorbix Technologies	Setting the Table for your AI Journey Ballroom A Strategic Briefing led by Pandata Group	A Case Study on the Impact of Engaging Suppliers in Sustainability Ballroom B Strategic Briefing led by WSBC
2:40-3:25pm	Customer Service Track Lecture Hall 🤖Artificial Intelligence Learning Journey🤖 Practical AI for Customer-Worthy Experiences Aaron Schroeder TTEC Digital	Human Resources Track Hall of Ideas E Adapt to Thrive: Building Change-Ready Organizations and Leaders Tessa G. Misiaszek, PhD Korn Ferry Institute	Information Technology Track Ballroom C Boardroom Briefings: Effective Engagement through Cybersecurity Communications Gina Yacone Trace3	Marketing Track Ballroom A ⭐️Customer Experience Learning Journey⭐️ Revolutionizing ROI: Elevating Social Media with Compelling Storytelling and Top of Mind Awareness Spencer X Smith Author	Supply Chain Track Ballroom B People: The Most Critical and Volatile Part of Your Supply Chain Steve Hunt, PhD Workforce Psychologist & Technologist
3:40-4:20pm	Customer Service Track Lecture Hall ⭐️Customer Experience Learning Journey⭐️ The Future of Customer Experience Isabelle Zdatny Qualtrics XM Institute	Human Resources Track Hall of Ideas E Future of Talent: Empowering the New Talent Pipeline with GenAI and Apprenticeships Betsy Clough UW Health	Information Technology Track Ballroom C Transforming IT from Back Office to Strategic Partner: A Journey of Innovation and Collaboration Jody McDonough and Sara Gilbertson Ley, Sub-Zero Group	Marketing Track Ballroom A Leveraging Diversity to Drive Market Growth: The Business Case for DEI&B in Marketing Kelli Williams, Mary Beth George, Anthony Romano, and Marilka Velez, The BrandLab	Supply Chain Track Ballroom B 🤖Artificial Intelligence Learning Journey🤖 AI in Supply Chain: Separating Hype from Reality Polly Mitchell-Guthrie Kinaxis
4:30-5:30pm	Closing Session Keynote Presentation: Dr. Serena Huang, Tessa Misiaszek, and John Stofflet Exhibition Hall
5:30-6:00pm	Bucky’s Gallery Walk: Join Bucky on a walk through the gallery of the “graphic recordings” of the conference, done by artist Lin Wilson (learn more). Enjoy live music, networking, and selfies with the artwork and with Bucky on your way out.